today aired a story about an upcoming Apple event and how it would
herald a slew
of new products including a new iPod Touch and a new version
TV. Now in a followup, Bloomberg's
Peter Burrows says that Apple isn't optimistic about the new version
of Apple TV.Mr. Burrows writes:
with the refresh, Jobs isn't convinced the new version will be a
mainstream hit, says the person familiar with Apple's plans.
Most consumers aren't ready to cut the cord on their cable company,
or put up with the tech-nastics required to stream content from the
iTunes collection on their PC to their living room big-screen TV.
In other words, it's a product that at best will delight some of the
'hobbyists' that have always been interested in the product.
alleges that Apple is instead focused on pushing iTunes video rentals
for the iPad, iPhone and iPod touch, with the Apple TV left on "tail
end" of the strategy.That's in line with the words of
Apple CEO Steve Jobs who has repeatedly called the device a "hobby"
over the course of its 3-year deployment. He stated at the
Things D conference in June, "The only way that's ever going
to change is if you can really go back to square one, tear up the set
top box, redesign it from scratch with a consistent UI across all
these different functions, and get it to consumers in a way that
they're willing to pay for it. And right now there's no way to do
that."Perhaps the sentiments expressed by Mr. Burrows
and Mr. Jobs are overly harsh. After all, the current Apple TV
can only receive streamed video or act as a home theater iPod of
sorts. The Apple TV is rumored to run a version of iOS (use on
the iPod Touch, iPhone, and iPad) and access
the App Store.
Apple can offer TV-based gaming, it could essentially beef up its
value by turning its device into a budget gaming console.
quote: Why would anyone buy this??
quote: Having netflix available in hd on a device faster than my bluray player will be awesome.
quote: If Apple can offer TV-based gaming, it could essentially beef up its value by turning its device into a budget gaming console.