 Lucas has filed a $5M USD suit against Jedi Mind Inc. (Source: YouTube)
 Jedi Mind Inc.'s Jedi Mouse in action (Source: YouTube)
His campaign to kill the "Jedi" company would make even Darth Vader proud
We
thought we'd seen the last of LucasFilm, George Lucas, and his army
of lawyers when they backed
down from plans to sue
Wicked Lasers over its 1-watt
Spyder III Pro Arctic laser, which they said resembled the
iconic Star
Wars lightsaber
too closely. But it now appears that they're back at it
again.
Mr. Lucas has filed a $5M
USD trademark lawsuit against Jedi
Mind, Inc., makers of wireless, brain-controlled consumer
electronics. Mr. Lucas came up with and owns the term "Jedi
Knight". In addition, the "Jedi mind trick" was a key
plot item in Star
Wars,
in which Obi Wan Kenobi and other Jedi Knights were shown using it to
bewilder and trick the weak-minded.
Jedi Mind currently makes
three products: "Master Mind," "Jedi Mouse" and
"Think Tac Toe." The Jedi Mouse is a brain-controller
for the PC similar to OCZ's gaming Brain Mouse. It supports
three levels of control; conscious (which directly uses brain waves),
expressive (which detects facial expression), and affect-based (which
detects motions).
Apparently, Jedi Mind tried to pull a real
life Jedi mind trick on Mr. Lucas. After receiving a
cease-and-desist letter last May, Mr. Lucas alleges that Jedi
Mind's chief executive officer, Brent Fouch, promised him that he
would phase out the company's name and any Jedi references in its
products. No action was taken by Fouch to appease Lucas.
A
second cease-and-desist letter in September of last year also was met
with inaction.
Where the trademark dispute may get interesting
is that Lucas Film only owns rights to the terms Jedi Knight,
Jedi Power Battles, and Jedi Training Academy. It does not
explicitly own the word "Jedi" or the phrase "Jedi
mind". Lucas Film, however, contends in legal documents
that it owns "all characteristics associated with the Jedi
Knights not memorialized in a registered trademark ... (including)
Jedi robes, the lightsaber weapon, the power to levitate objects, a
telepathic oneness with other Jedi and the universe, and the ability
to shoot energy beams called 'Force Lightning' from the
fingertips."
Jedi Mind Inc. is publicly traded under
the symbol
JEDM.
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
|
Most Popular ArticlesHigh School Student Creates Storage Device that Can Charge in 20 Seconds May 20, 2013, 6:51 AM Apples Tries to Use Decade-Old Patents to Ban Samsung Galaxy S IV May 22, 2013, 3:00 PM NASA Awards $125,000 Grant for 3D Printed Food on Long-Term Space Travels May 21, 2013, 1:32 PM Microsoft Announces Voice-Controlled "Xbox One" May 21, 2013, 12:55 AM Seawater Cooling Saves Data Center Big Bucks, Energy, Despite Jellyfish Issues May 17, 2013, 3:23 PM
|