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  (Source: retailtechnologytrends)
$100M deal lands visual search engine

It seems that Google is expanding its plans to conquer the e-commerce industry.   The internet giant has acquired, a search engine for fashionistas. Last week, the CEO and founder of, Munjal Shah, announced the deal on the site's homepage

Google is said to have bought out the company for an estimated $100 million, according to

The visual search-to-shop site uses an automated cross-matching system that helps users find the clothing and accessories they want and the retailers to buy them from., which has many patents on visual recognition, states on its "about us" page that it combines computer vision and machine learning technology to help users make purchases "based on everything from the consumer's personal style and whether the item matches an outfit to current trends and opinions of the fashion elite".

"With that in mind, we've developed technology that lets us understand visually what terms like 'red high-heeled pumps' and 'floral patterned sleeveless dress' mean and created algorithms to understand whether those pumps complement or clash with that dress." is the company formerly known as Riya. 

In 2005, Google was in the process of buying out Riya.  The company developed software focused on image facial recognition and tagging for consumers. Google pulled out of the deal and instead purchased Neven Vision.  Google used technology from the mobile visual search company to create a service similar to Riya's.   

In 2009 Riya shut down.  Using the technology that it had developed under Riya, the powers-that-be relaunched the company as appears to be just one piece of the "recognition puzzle" that is emerging for  super search engine Google.

In April, Google purchased Plink, the makers of PlinkArt.  The visual art search engine let users identify paintings that they snapped on their smartphones.  The Plink technology is currently being used in conjunction with Google Goggles, a mobile application launched earlier this year.

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Search Engines dying out
By Mitch101 on 8/23/2010 1:01:35 PM , Rating: -1
Current search engines are on their way out for the most part.

Have been following Kevin Rose ( and his thoughts on search engines and how it tries to index the internet and return results based on what it thinks is relevant to the content. This is the old way of doing things and Google has a good understanding of relevance but its inherently flawed.

***Cough Cough Dig for/Dig 4 cough cough***

The way new search would work is the way he mentioned is based upon references/links posted from your friends. For instance he suggested that Facebook could be working on a search engine and taking into consideration what you like and what you believe to be relevant. So if your looking for a car one of your friends owns it might suggest links your friend referenced.

Digg is working on something similar we all look at and see what people digg as good information. Search would then index this recommended page and its rank would be relevant to the number of people who suggest its good information. Basically you can rank the internet and its content under new search.

Not saying digg cant be tricked either but your more likely to get to relevant content if its been suggested by a friend or a group of others as being good relevant content based upon your search.

Search will be going through some major changes in the coming years.

RE: Search Engines dying out
By Silverel on 8/23/2010 1:14:20 PM , Rating: 5
So what you're taking as canon is the guy from saying the future of internet search is going to be more like

For some obvious reason I just can't swallow that pill.

RE: Search Engines dying out
By Mitch101 on 8/23/2010 3:51:19 PM , Rating: 2
Its around 18:20 where they start talking about this.

RE: Search Engines dying out
By ClownPuncher on 8/23/2010 3:56:36 PM , Rating: 2
Digg is getting less and less relevant too. It seems to be a political camping ground of groups burying their "competition" .

RE: Search Engines dying out
By BAFrayd on 8/23/2010 6:02:10 PM , Rating: 2
Exactly. It is the home of the young liberal "hive mind" and they shout down any opinion that does not agree with their own, no matter how logical or factual it may be.

I stopped visiting Digg a couple years ago.

RE: Search Engines dying out
By torpor on 8/23/2010 1:19:38 PM , Rating: 5
This all assumes:
-I want to reveal who my friends are to the internet
-I want my decisions made by proxy by my friends
-I want a search engine to be aware of my social network
-My friends have the time on their hands to do a sufficient job of rating the internet for this thing to be useful

No sale.

RE: Search Engines dying out
By Flunk on 8/23/2010 1:26:45 PM , Rating: 3 is a toy for bored young people, not a serious tool. Even heavy Digg users go to traditional engines for important searches.

It's had to take Kevin Rose serously based on his company's lack of overall relavance. Sure, as a niche it's got it's place but it's far from mainstream.

RE: Search Engines dying out
By Mitch101 on 8/23/2010 4:13:19 PM , Rating: 1
A lot of people I know like digg its very good at whats a hot topic. It has been abused to push some content but overall I find its a great site with a lot going for it. AT should have added digg to their site ages ago and if you understand SEO Digg is a brilliant idea. Kevin Rose has to be laughing all the way to the bank but I believe he has bigger ideas.

RE: Search Engines dying out
By The Imir of Groofunkistan on 8/23/2010 1:46:36 PM , Rating: 2
all so in hair intlee flawwD - yur grammer

C hear

RE: Search Engines dying out
By Mitch101 on 8/23/2010 4:16:59 PM , Rating: 2
I hate grammar police especially those that criticize comments sections as if were the ones who claim to be journalists.

RE: Search Engines dying out
By The Imir of Groofunkistan on 8/24/2010 8:54:59 AM , Rating: 2
you hate me because I'm right :) I'm ok with that.

RE: Search Engines dying out
By Mitch101 on 8/24/2010 10:09:08 AM , Rating: 2
Im not saying your wrong. Most comments are written in haste and dont care to spell check and grammar check them just a quick proof. Grammer check the article you will be wasting your life grammer checking comments.

By The Imir of Groofunkistan on 8/24/2010 11:21:56 AM , Rating: 2

mine was more of a joke than a correction.

RE: Search Engines dying out
By KingGheedora on 8/23/2010 11:29:40 PM , Rating: 2
Sounds retarded to me. The stuff I search for is mostly not things that I want to get info from my friends about. The reason google search is useful to me is because it brings into my reach EVERYTHING on the web, not just what my friends like, or topics that my "friends" have touched on. Most of the things I search for are not things for which I would accept my friends as knowledge sources.

I wouldn't predict against what you said happening, but I don't think it would be useful for society, and something like that would never fully replace traditional search. It might augment it (at least for those who find it useful, i would never use such a search).

I'm a very independent person, and also very curious. I spend hours every week researching new things I'm interested in on the web, and develop a unique palate of personal interests and knowledge based on the fact that the web gives me objective access to information. My personality is probably not the mainstream. I don't place value in popularity. The only web-collaborative I find useful are product reviews (but even those, I've come to realize, are filled with idiots -- the best source of good information is message boards that are filled with enthusiasts about specific subject matter).

RE: Search Engines dying out
By bigboxes on 8/23/2010 11:48:44 PM , Rating: 2
Digg? You like or like like?

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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