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When people pirate content, including porn, it's free promotion, according to top Porn CEO Berth Milton.  (Source: HTML Gear)

Milton is revamping his company's sales offerings to retail more products pushed by pirated adult videos.  (Source: GigaOM)
Move stands in sharp contrast to statements of recent gaming and music chiefs

When it comes to piracy, Berth Milton -- CEO of the Private Media Group, one of the largest adult entertainment companies and the first one that’s publicly traded on NASDAQ -- isn't quite as anal as some of his colleagues in the gaming, music, and film industries.  He says that the entertainment business is looking at unauthorized downloads in entirely the wrong way.

In a market saturated with stiff competition, Milton says that there's nothing dirty or nasty about illegal downloads; they often lead to legal purchases when users experience and enjoy the product.  He states, "We will be extremely happy the more people are pirating our content and the more they look at it."

He said that media copyright watchdogs' attempts at stopping piracy are doomed.  He comments, "I think it’s a lost battle.  I look at my own kids, because that’s the best way to know where the market is going. It doesn’t matter if I tell them that it is illegal to download. As soon as they close the door to their room, they download.  They are not afraid of someone who’s tracking their IP-address. They just don’t care.  It’s a new world and we have to accept it."

Under Milton's leadership the company is looking to penetrate new markets geared towards turning piracy into profits.  His company is increasingly retailing luxurious vacations with an adult theme, sex toys, and other sex tools to help viewers relive in real life the escapades they see in their pirated videos.

Milton's approach stands contrary to that of the much of the entertainment industry that looks to whip the unruly internet user base into submission.  U.S. Vice President Joe Biden recently compared piracy to breaking into the fine jewelery story Tiffany's.  And the music copyright watchdogs are pushing hard to implement prison time for those who share music.  One film maker recently said that he hopes that even the 
children of pirates end up in jail.

Piracy isn't the only topic to get the industry all hot and bothered, though.  Recently copyright groups have fought to outlaw making backup copies for personal use and used products, which one game studio chief remarked was as bad as piracy.

Ultimately, Milton appears to be right, though.  The pirates perpetually seem to come out on top, releasing new tools and growing in numbers.  As one University of Utah law professor puts it, nearly everyone in the nation today engages in copyright infringement on a daily basis, if you consider the law's strictest interpretation.  

Milton's logic seems simple -- customers will pirate, but are still more than willing to blow a load of cash for appealing products.  And he may well be right; a recent study showed pirates are biggest legitimate purchasers of music, on average.

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RE: I still dont get it...
By dusteater on 8/19/2010 2:36:47 PM , Rating: 0
Uhhh.... Steam is just about the worst software I have ever used. I will certainly never buy anything from Steam again. I bought Borderlands and all the DLC's for the game and took days to even get it to work because of the lame DRM in Steamworks.

It's a bad sign that it is harder to get a purchased game working than a pirated one. I will never purchase from Steam again.

RE: I still dont get it...
By NicodemusMM on 8/19/2010 7:39:07 PM , Rating: 3
Maybe my experience is different than most, but I've been using Steam on 95% of the games I've purchased since The Orange Box and have had no issues. The only games I purchased outside of Steam were those not available through the service due to the publisher having their own digital distribution such as Blizzard or StarDock.

I've even gone so far as to purchase older games I already own that are available on Steam due to the ease of use and easy access from any PC. Granted, I've not tried Borderlands yet, but you may wish to give it another try instead of excluding it due to a single problem.

You may not have much of a choice in the future (aside from pirating or just not playing) as more devs are moving to SteamWorks for DRM instead of the Malware/Virus/Trojan marketed as SecuROM.

RE: I still dont get it...
By killerclick on 8/20/2010 4:47:43 AM , Rating: 2
Steam rules and you suck.

RE: I still dont get it...
By DkFFIV on 8/21/2010 9:13:29 PM , Rating: 2
The only downside to Steam is that I can't play my games when my s***ty cable service goes down.

Amazing download rate, (automatic game patching which is a +/-), instant satisfaction, and great prices.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

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