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When people pirate content, including porn, it's free promotion, according to top Porn CEO Berth Milton.  (Source: HTML Gear)

Milton is revamping his company's sales offerings to retail more products pushed by pirated adult videos.  (Source: GigaOM)
Move stands in sharp contrast to statements of recent gaming and music chiefs

When it comes to piracy, Berth Milton -- CEO of the Private Media Group, one of the largest adult entertainment companies and the first one that’s publicly traded on NASDAQ -- isn't quite as anal as some of his colleagues in the gaming, music, and film industries.  He says that the entertainment business is looking at unauthorized downloads in entirely the wrong way.

In a market saturated with stiff competition, Milton says that there's nothing dirty or nasty about illegal downloads; they often lead to legal purchases when users experience and enjoy the product.  He states, "We will be extremely happy the more people are pirating our content and the more they look at it."

He said that media copyright watchdogs' attempts at stopping piracy are doomed.  He comments, "I think it’s a lost battle.  I look at my own kids, because that’s the best way to know where the market is going. It doesn’t matter if I tell them that it is illegal to download. As soon as they close the door to their room, they download.  They are not afraid of someone who’s tracking their IP-address. They just don’t care.  It’s a new world and we have to accept it."

Under Milton's leadership the company is looking to penetrate new markets geared towards turning piracy into profits.  His company is increasingly retailing luxurious vacations with an adult theme, sex toys, and other sex tools to help viewers relive in real life the escapades they see in their pirated videos.

Milton's approach stands contrary to that of the much of the entertainment industry that looks to whip the unruly internet user base into submission.  U.S. Vice President Joe Biden recently compared piracy to breaking into the fine jewelery story Tiffany's.  And the music copyright watchdogs are pushing hard to implement prison time for those who share music.  One film maker recently said that he hopes that even the 
children of pirates end up in jail.

Piracy isn't the only topic to get the industry all hot and bothered, though.  Recently copyright groups have fought to outlaw making backup copies for personal use and used products, which one game studio chief remarked was as bad as piracy.

Ultimately, Milton appears to be right, though.  The pirates perpetually seem to come out on top, releasing new tools and growing in numbers.  As one University of Utah law professor puts it, nearly everyone in the nation today engages in copyright infringement on a daily basis, if you consider the law's strictest interpretation.  

Milton's logic seems simple -- customers will pirate, but are still more than willing to blow a load of cash for appealing products.  And he may well be right; a recent study showed pirates are biggest legitimate purchasers of music, on average.

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History repeats itself?
By Hyperion1400 on 8/19/2010 11:35:47 AM , Rating: 5
And yet again the Porn Industry beats the Entertainment Industry as a whole to the correct deduction! Just like: VHS, DVDs, Blu-ray, streaming video/internet based content, and now piracy! Is there no media frontier that porn has not conquered before the rest of the industry?

RE: History repeats itself?
By smackababy on 8/19/2010 11:42:47 AM , Rating: 3
3D and then brain manipulative helmets are next!

When you have a multi billion dollar a year industry that has to operate in the cover of night and behind closed doors, you tend to get the smartest of the bunch to work for you.

RE: History repeats itself?
By cessation on 8/19/10, Rating: 0
RE: History repeats itself?
By BigBitch on 8/20/2010 4:49:23 PM , Rating: 2
Is it an issue if I like voyeur and amateur?

RE: History repeats itself?
By dajeepster on 8/20/2010 12:36:52 AM , Rating: 2
The porn industry started with HD DVD, not Blu-ray... and we see where that went.

RE: History repeats itself?
By The Raven on 8/20/2010 12:42:11 PM , Rating: 2
I think he means to say what they settled on. HD-DVD came out first and the porn industry jumped on it. When BD came out, they jumped on that too. But when the dust settled, the industry settled on BD.

RE: History repeats itself?
By Belard on 8/21/2010 10:03:59 AM , Rating: 2
HD Porn.... you can almost touch it.

"Folks that want porn can buy an Android phone." -- Steve Jobs

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