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When people pirate content, including porn, it's free promotion, according to top Porn CEO Berth Milton.  (Source: HTML Gear)

Milton is revamping his company's sales offerings to retail more products pushed by pirated adult videos.  (Source: GigaOM)
Move stands in sharp contrast to statements of recent gaming and music chiefs

When it comes to piracy, Berth Milton -- CEO of the Private Media Group, one of the largest adult entertainment companies and the first one that’s publicly traded on NASDAQ -- isn't quite as anal as some of his colleagues in the gaming, music, and film industries.  He says that the entertainment business is looking at unauthorized downloads in entirely the wrong way.

In a market saturated with stiff competition, Milton says that there's nothing dirty or nasty about illegal downloads; they often lead to legal purchases when users experience and enjoy the product.  He states, "We will be extremely happy the more people are pirating our content and the more they look at it."

He said that media copyright watchdogs' attempts at stopping piracy are doomed.  He comments, "I think it’s a lost battle.  I look at my own kids, because that’s the best way to know where the market is going. It doesn’t matter if I tell them that it is illegal to download. As soon as they close the door to their room, they download.  They are not afraid of someone who’s tracking their IP-address. They just don’t care.  It’s a new world and we have to accept it."

Under Milton's leadership the company is looking to penetrate new markets geared towards turning piracy into profits.  His company is increasingly retailing luxurious vacations with an adult theme, sex toys, and other sex tools to help viewers relive in real life the escapades they see in their pirated videos.

Milton's approach stands contrary to that of the much of the entertainment industry that looks to whip the unruly internet user base into submission.  U.S. Vice President Joe Biden recently compared piracy to breaking into the fine jewelery story Tiffany's.  And the music copyright watchdogs are pushing hard to implement prison time for those who share music.  One film maker recently said that he hopes that even the 
children of pirates end up in jail.

Piracy isn't the only topic to get the industry all hot and bothered, though.  Recently copyright groups have fought to outlaw making backup copies for personal use and used products, which one game studio chief remarked was as bad as piracy.

Ultimately, Milton appears to be right, though.  The pirates perpetually seem to come out on top, releasing new tools and growing in numbers.  As one University of Utah law professor puts it, nearly everyone in the nation today engages in copyright infringement on a daily basis, if you consider the law's strictest interpretation.  

Milton's logic seems simple -- customers will pirate, but are still more than willing to blow a load of cash for appealing products.  And he may well be right; a recent study showed pirates are biggest legitimate purchasers of music, on average.

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I still dont get it...
By dragonbif on 8/19/2010 11:35:08 AM , Rating: -1
If it is free why would you ever buy it? At least I would never buy it if the CEO gives it the OK. They would have to sell alot of toys and posters but because only pirates are the ones to buy DVDs there is no way they can make money off of that.

The only one that could benefit from free content online is the music industry. This is only because they do live concerts but then they are going to have to up the ticket price to make up for the lack of CD\MP3 sales. $1 for a song, most people can pay that.

Movies, games and porn have to do with the sales of their content as they cant do live shows (I bet some wish they did). Now if they make bad movies, games and porn at least the pirates will buy it so this CEO must make bad porn ;)

RE: I still dont get it...
By smackababy on 8/19/2010 11:46:42 AM , Rating: 5
You're right, you don't get it. This CEO is talking about the folly of spending millions to attempt to stop something that won't be stopped.

RE: I still dont get it...
By Hiawa23 on 8/19/2010 12:52:47 PM , Rating: 5
You're right, you don't get it. This CEO is talking about the folly of spending millions to attempt to stop something that won't be stopped.

are they legalizing weed....

RE: I still dont get it...
By TSS on 8/19/2010 2:16:18 PM , Rating: 4
feeding the troll since it has nothing to do with the discussion, but no, you cannot stop the usage of weed what is what the ban attempts to do.

Not only that, but the percentage of americans who've tried weed in their life, is double that of holland, a country where weed is "legal".

Considering america's pretty close to legalizing it again(medical weed anybody?), as it was prior 1947 i belive, your arguements holds completly no water.

We now return yuu to your regularly scheduled discussion.

RE: I still dont get it...
By LRonaldHubbs on 8/19/2010 3:55:08 PM , Rating: 4
Actually, yes, some places in the US are trying to legalize it.

RE: I still dont get it...
By ssjwes1980 on 8/19/2010 6:42:21 PM , Rating: 2
Wont mean sh&^ until the Fed does

RE: I still dont get it...
By NicodemusMM on 8/19/2010 7:25:32 PM , Rating: 2

They don't have to legalize it. Simply choosing to not enforce laws against it's use/transport/production would have essentially the same effect.

Just look at immigration...

RE: I still dont get it...
By dragonbif on 8/20/2010 5:27:55 PM , Rating: 2
That is not all he was talking about but ya for him to do it just for his porn would be a little over doing it. For all of them tho a few mill is not that bad. Also they would not have to spend that much if they had a clear law on it. At the moment they have fight it out in cort.

If it was your stuff that was being downloaded for free and you end up going under you would sing a diffrent song.

RE: I still dont get it...
By StevoLincolnite on 8/19/2010 11:54:14 AM , Rating: 5
If it is free why would you ever buy it?

Good question... Hows about these:
1) Because it's a product that is no longer available. (Say... Most 1990's games.)
2) To Demo it.
3) Because the paid version includes extras and potentially better quality.
4) Because you are unsure if a purchase will be worth your hard earned money.

Last thing I pirated was the StarCraft 2 Beta a few days from launch, loved it, picked the game up on release day, couldn't be happier, I do that for all my games though, been a few games that were just really pathetic so I didn't buy them. - (Demo's seem to be a rather rare thing these days!)

RE: I still dont get it...
By Proxes on 8/19/2010 1:23:55 PM , Rating: 1
I wouldn't call that pirating. I had two extra beta keys that I couldn't give away! No one I knew wanted them and most that did take them never really used them.

SC2 is the first beta I been in, and I've been in a lot, where the released product was so much better. Mainly because the unlocked single player stuff has been pretty fun for me.

RE: I still dont get it...
By StevoLincolnite on 8/19/2010 10:14:11 PM , Rating: 3
I wouldn't call that pirating.

Why not? I downloaded an "illegal" copy, cracked it just like any other game in order too play it.

Plus I was merely using an example of "how I do things" when it comes to Pirating and that I use it for a screening process.

RE: I still dont get it...
By BladeVenom on 8/19/2010 12:14:35 PM , Rating: 2
If it is free why would you ever buy it?

Because Steam is better than The Pirate Bay. I assume Private's website is also better than most torrent sites. Some people are willing to pay for better more reliable service.

RE: I still dont get it...
By dusteater on 8/19/10, Rating: 0
RE: I still dont get it...
By NicodemusMM on 8/19/2010 7:39:07 PM , Rating: 3
Maybe my experience is different than most, but I've been using Steam on 95% of the games I've purchased since The Orange Box and have had no issues. The only games I purchased outside of Steam were those not available through the service due to the publisher having their own digital distribution such as Blizzard or StarDock.

I've even gone so far as to purchase older games I already own that are available on Steam due to the ease of use and easy access from any PC. Granted, I've not tried Borderlands yet, but you may wish to give it another try instead of excluding it due to a single problem.

You may not have much of a choice in the future (aside from pirating or just not playing) as more devs are moving to SteamWorks for DRM instead of the Malware/Virus/Trojan marketed as SecuROM.

RE: I still dont get it...
By killerclick on 8/20/2010 4:47:43 AM , Rating: 2
Steam rules and you suck.

RE: I still dont get it...
By DkFFIV on 8/21/2010 9:13:29 PM , Rating: 2
The only downside to Steam is that I can't play my games when my s***ty cable service goes down.

Amazing download rate, (automatic game patching which is a +/-), instant satisfaction, and great prices.

"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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