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  (Source: iBeatYou Blog)

There Sony goes dissing on the iPhone again...  (Source: Sony)
Did they just go there? Oh yes they did...

Faster than you can say "Oh snap!", Sony unloaded a massive dose of disrespect on the gaming efforts of Apple's star iPhone.  To be fair, Apple started this fight, with Apple's senior marketing VP Phil Schiller commenting that the Nintendo DSi and Sony PSP "don't stack up against the iPod touch".

Sony, who typically is more worried about its Japanese foe Nintendo than a fruity American company from Cupertino, has at last responded and the rebuke is stinging.  

In the video spot a youngster Josh "kidding himself" Rose tries to show off his iPhone look-alike playing "Lame Castle".  New Sony kid spokesperson Marcus "Deputy of Great Game Deals" Rivers comments, "That ain't built for big boy games!  That's built for texting your grandma!"

The cost of PSP games?  As the young Mr. Rivers puts it eloquently, "$9.99, sucka!!"

Of course not all PSP-3000 and PSP Go titles come quite 
that cheap.  However, if Sony is making the case that its overall game title quality has a bit edge on Apple, it might have a point there.  That's not to say that there aren't some great games on the iPhone (Doom, Plants v. Zombies, Angry Birds, and Doodle Jump all come to mind).

While the "you got burned" factor of the commercial is certainly high, Sony has to tread cautiously to make sure their marketing rhetoric doesn't come off as overly defensive.  After all, with perhaps the least high profile announcements of the big three console makers (Sony, Nintendo, and Microsoft) at E3 this year, some may already be a bit skeptical of the Japanese console-maker's claims.



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word of advice
By Mooguts on 8/18/2010 6:31:12 AM , Rating: 2
Some food for thought: I am posting this comment using my iPod touch.... I am growing VERY tired of so many people knocking every handheld that they don't own and have no experience with. 1st of all: I have been playing the nintendo ds for over 3 years and continue to play. I have also been playing the Sony PSP for a roughly equivalent amount of time, and I've had an iPod touch 2g for about 4 months. This, I firmly believe, is the order of all three platforms in terms of power(figurative power) (1) nintendo (2) sony (3) apple. Coming from someone who's played ALL three, I will always vouch for ds and psp but I WILL say this: developers ARE getting more serious about the iPhone's potential and, in a few years time could become a serious threat to both handheld giants. The story of David and Goliath come to mind. The reason apple keeps getting scoffed at is because of it's continual lack of games that attract hardcore gamers such as myself. Which, I believe, is the reason why apple is slowly taking note of the hardcore gaming community and producing more serious games (such as N.O.V.A, BIA 2, PoP: Warrior Within, and Splinter Cell: Conviction) which I like to call: Hardcore games done half-assed. But this does not mean said games will alaways be done half-assed (the recently announced RAGE game comes to mind). Anyways, sorry for the extremely long rant, lol. Just trying to get a point across.




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