Print 44 comment(s) - last by Tony Swash.. on Aug 18 at 3:35 PM

  (Source: iBeatYou Blog)

There Sony goes dissing on the iPhone again...  (Source: Sony)
Did they just go there? Oh yes they did...

Faster than you can say "Oh snap!", Sony unloaded a massive dose of disrespect on the gaming efforts of Apple's star iPhone.  To be fair, Apple started this fight, with Apple's senior marketing VP Phil Schiller commenting that the Nintendo DSi and Sony PSP "don't stack up against the iPod touch".

Sony, who typically is more worried about its Japanese foe Nintendo than a fruity American company from Cupertino, has at last responded and the rebuke is stinging.  

In the video spot a youngster Josh "kidding himself" Rose tries to show off his iPhone look-alike playing "Lame Castle".  New Sony kid spokesperson Marcus "Deputy of Great Game Deals" Rivers comments, "That ain't built for big boy games!  That's built for texting your grandma!"

The cost of PSP games?  As the young Mr. Rivers puts it eloquently, "$9.99, sucka!!"

Of course not all PSP-3000 and PSP Go titles come quite 
that cheap.  However, if Sony is making the case that its overall game title quality has a bit edge on Apple, it might have a point there.  That's not to say that there aren't some great games on the iPhone (Doom, Plants v. Zombies, Angry Birds, and Doodle Jump all come to mind).

While the "you got burned" factor of the commercial is certainly high, Sony has to tread cautiously to make sure their marketing rhetoric doesn't come off as overly defensive.  After all, with perhaps the least high profile announcements of the big three console makers (Sony, Nintendo, and Microsoft) at E3 this year, some may already be a bit skeptical of the Japanese console-maker's claims.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Either...
By darkblade33 on 8/18/2010 12:09:07 AM , Rating: 2
I gotta think it has alot to do with Sony's cash flow, I read an article at Forbes saying almost all division of Sony, including its Playstation and PC division, were big losers ( in the red) with mostly the Sony Financial Services Divison ( which made alot of money ) having bailed out all other divisions.

Sony's MOST RECENT financial statement has them saying that the Playstation AND PC division has for the first time ( since the PS3's release) nearly broke even.. Whats broke even mean ?? They went from losing like hundreds of millions last year (in US dollars) to just 40 million this year ! WOW losing 40 million is PR'd as almost breaking even !

To me this is terrible considering they lost 40 million as a DIVISION - Just think even with PS2 cash cow still selling and making profit and PC's selling.. the PS3 still brought them to NEGATIVE 40 million !!

You look at MS Xbox 360 being up only 5.5 million worldwide, but they pulled a net profit of 38 million.. basically the opposite of PS3

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki