than you can say "Oh snap!", Sony unloaded a massive dose
of disrespect on the gaming
efforts of Apple's star iPhone. To be fair, Apple
started this fight, with Apple's senior marketing VP Phil
Schiller commenting that
the Nintendo DSi and Sony PSP "don't stack up against the iPod
touch".Sony, who typically is more worried about its
Japanese foe Nintendo than a fruity American company from Cupertino,
has at last responded and the rebuke is stinging. In
spot a youngster Josh "kidding himself" Rose tries
to show off his iPhone look-alike playing "Lame Castle".
New Sony kid spokesperson Marcus "Deputy of Great Game Deals"
Rivers comments, "That ain't built for big boy games!
That's built for texting your grandma!"The cost of PSP
games? As the young Mr. Rivers puts it eloquently, "$9.99,
sucka!!"Of course not all PSP-3000 and PSP
Go titles come quite that cheap.
However, if Sony is making the case that its overall game title
quality has a bit edge on Apple, it might have a point there.
That's not to say that there aren't some great games on the iPhone
(Doom, Plants v. Zombies, Angry Birds, and Doodle Jump all come to
mind).While the "you got burned" factor of the
commercial is certainly high, Sony has to tread cautiously to make
sure their marketing rhetoric doesn't come off as overly defensive.
After all, with perhaps the least high profile announcements of the
big three console makers (Sony, Nintendo, and Microsoft) at
E3 this year, some may already be a bit skeptical of the Japanese