Print 44 comment(s) - last by Tony Swash.. on Aug 18 at 3:35 PM

  (Source: iBeatYou Blog)

There Sony goes dissing on the iPhone again...  (Source: Sony)
Did they just go there? Oh yes they did...

Faster than you can say "Oh snap!", Sony unloaded a massive dose of disrespect on the gaming efforts of Apple's star iPhone.  To be fair, Apple started this fight, with Apple's senior marketing VP Phil Schiller commenting that the Nintendo DSi and Sony PSP "don't stack up against the iPod touch".

Sony, who typically is more worried about its Japanese foe Nintendo than a fruity American company from Cupertino, has at last responded and the rebuke is stinging.  

In the video spot a youngster Josh "kidding himself" Rose tries to show off his iPhone look-alike playing "Lame Castle".  New Sony kid spokesperson Marcus "Deputy of Great Game Deals" Rivers comments, "That ain't built for big boy games!  That's built for texting your grandma!"

The cost of PSP games?  As the young Mr. Rivers puts it eloquently, "$9.99, sucka!!"

Of course not all PSP-3000 and PSP Go titles come quite 
that cheap.  However, if Sony is making the case that its overall game title quality has a bit edge on Apple, it might have a point there.  That's not to say that there aren't some great games on the iPhone (Doom, Plants v. Zombies, Angry Birds, and Doodle Jump all come to mind).

While the "you got burned" factor of the commercial is certainly high, Sony has to tread cautiously to make sure their marketing rhetoric doesn't come off as overly defensive.  After all, with perhaps the least high profile announcements of the big three console makers (Sony, Nintendo, and Microsoft) at E3 this year, some may already be a bit skeptical of the Japanese console-maker's claims.

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RE: Either...
By dark matter on 8/17/2010 1:11:19 PM , Rating: 2
Contradiction much?

How can adding something that improves something else (ie, buttons for gaming) be seen as a step backwards?

Perhaps in the world of Apple maybe, but then, is it possible that Apple is painting itself into a corner here?

RE: Either...
By inighthawki on 8/17/2010 4:16:35 PM , Rating: 2
I did not say adding buttons for gaming. When people look at a smartphone, they are expecting something streamlined. Especially when making a "new" version of an existing phone, people are expecting something new and advanced, and not a downgrade back to last year's input. The exception here may be a keyboard on some models, but phones like the iphone don't really fit well with a keyboard. Thus by adding buttons to the device, it is a step backward from the current generation that uses touch input. (Apple is also known for removing as many buttons as possible).

If you want an analogy, it would kind of be like shipping CRT monitors with new computers, arguing better color, but would you really see that as a step forward because it does better for a singular purpose? Or more realistically, a step backward.

While smartphones bring us ever closer to having one device that does everything, one must simply accept the fact that one device can't do EVERYTHING, and in this case, that means being able to run games more complicated than flash games without hideously awkward controls.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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