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  (Source: iBeatYou Blog)

There Sony goes dissing on the iPhone again...  (Source: Sony)
Did they just go there? Oh yes they did...

Faster than you can say "Oh snap!", Sony unloaded a massive dose of disrespect on the gaming efforts of Apple's star iPhone.  To be fair, Apple started this fight, with Apple's senior marketing VP Phil Schiller commenting that the Nintendo DSi and Sony PSP "don't stack up against the iPod touch".

Sony, who typically is more worried about its Japanese foe Nintendo than a fruity American company from Cupertino, has at last responded and the rebuke is stinging.  

In the video spot a youngster Josh "kidding himself" Rose tries to show off his iPhone look-alike playing "Lame Castle".  New Sony kid spokesperson Marcus "Deputy of Great Game Deals" Rivers comments, "That ain't built for big boy games!  That's built for texting your grandma!"

The cost of PSP games?  As the young Mr. Rivers puts it eloquently, "$9.99, sucka!!"

Of course not all PSP-3000 and PSP Go titles come quite 
that cheap.  However, if Sony is making the case that its overall game title quality has a bit edge on Apple, it might have a point there.  That's not to say that there aren't some great games on the iPhone (Doom, Plants v. Zombies, Angry Birds, and Doodle Jump all come to mind).

While the "you got burned" factor of the commercial is certainly high, Sony has to tread cautiously to make sure their marketing rhetoric doesn't come off as overly defensive.  After all, with perhaps the least high profile announcements of the big three console makers (Sony, Nintendo, and Microsoft) at E3 this year, some may already be a bit skeptical of the Japanese console-maker's claims.



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RE: Either...
By Paj on 8/17/2010 7:41:14 AM , Rating: 1
Ive barely played a PSP or DS, but from what I have seen they are much more versatile. Its my understanding that one of the reasons the Motorola Droid was so popular was cause of its hardware keyboard (and D pad) that made it much better suited to playing the more action oriented games.

Ive played plenty of games on Iphone and android, though. The bane of smartphone gaming isnt the hardware, or the talent, it will ALWAYS be the control scheme. In many respects a smartphone game lives or dies on its controls, and otherwise great games can be ruined by a poor control scheme. This is where hardware controls will always have the edge.

Has anyone developed a plugin set of dpad and buttons for the Iphone that interface with the data/charging port, similar to the way a dock would, for use with playing games? Pretty sure I remember seeing a dodgy one for Droid at some stage. Seems like such a no-brainer...


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation














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