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  (Source: iBeatYou Blog)

There Sony goes dissing on the iPhone again...  (Source: Sony)
Did they just go there? Oh yes they did...

Faster than you can say "Oh snap!", Sony unloaded a massive dose of disrespect on the gaming efforts of Apple's star iPhone.  To be fair, Apple started this fight, with Apple's senior marketing VP Phil Schiller commenting that the Nintendo DSi and Sony PSP "don't stack up against the iPod touch".

Sony, who typically is more worried about its Japanese foe Nintendo than a fruity American company from Cupertino, has at last responded and the rebuke is stinging.  

In the video spot a youngster Josh "kidding himself" Rose tries to show off his iPhone look-alike playing "Lame Castle".  New Sony kid spokesperson Marcus "Deputy of Great Game Deals" Rivers comments, "That ain't built for big boy games!  That's built for texting your grandma!"

The cost of PSP games?  As the young Mr. Rivers puts it eloquently, "$9.99, sucka!!"

Of course not all PSP-3000 and PSP Go titles come quite 
that cheap.  However, if Sony is making the case that its overall game title quality has a bit edge on Apple, it might have a point there.  That's not to say that there aren't some great games on the iPhone (Doom, Plants v. Zombies, Angry Birds, and Doodle Jump all come to mind).

While the "you got burned" factor of the commercial is certainly high, Sony has to tread cautiously to make sure their marketing rhetoric doesn't come off as overly defensive.  After all, with perhaps the least high profile announcements of the big three console makers (Sony, Nintendo, and Microsoft) at E3 this year, some may already be a bit skeptical of the Japanese console-maker's claims.



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RE: I get the feeling...
By amanojaku on 8/17/2010 12:16:03 AM , Rating: 0
Steve Jobs, sliding a finger back and forth playing Mini Golf:
"Man, these touch screens are nuts!"

Howard Stringer, twiddling a joystick playing Race Driver 2006:
"Yeah? They got less sensitivity than a typewriter!"

Steve, playing Tetris:
"HO-WARD! I'd whoop you head-to-head!"

Howard, playing Tekken 6:
"WHAAAT!!! Steve, please! Your A4 got about as much power as a Transmeta!"

Steve, playing Sonic the Hedgehog:
"Yo mamma's a Transmeta!"

Howard, playing God of War sees Sonic "guesturing" into a pit:
"Oh, no! He got denied just like you get denied by the techies"

Steve, sees Sony work a button combo:
"Shoot, if I had a button like that the nerds would be all over me like fuzz on a mousepad!"

Howard, looks smug:
"Hells yeah!"

Steve, looks smugger:
"Hells yeah! I mean, uh, whatever, it's not about the market share!"


"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook














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