Print 44 comment(s) - last by Tony Swash.. on Aug 18 at 3:35 PM

  (Source: iBeatYou Blog)

There Sony goes dissing on the iPhone again...  (Source: Sony)
Did they just go there? Oh yes they did...

Faster than you can say "Oh snap!", Sony unloaded a massive dose of disrespect on the gaming efforts of Apple's star iPhone.  To be fair, Apple started this fight, with Apple's senior marketing VP Phil Schiller commenting that the Nintendo DSi and Sony PSP "don't stack up against the iPod touch".

Sony, who typically is more worried about its Japanese foe Nintendo than a fruity American company from Cupertino, has at last responded and the rebuke is stinging.  

In the video spot a youngster Josh "kidding himself" Rose tries to show off his iPhone look-alike playing "Lame Castle".  New Sony kid spokesperson Marcus "Deputy of Great Game Deals" Rivers comments, "That ain't built for big boy games!  That's built for texting your grandma!"

The cost of PSP games?  As the young Mr. Rivers puts it eloquently, "$9.99, sucka!!"

Of course not all PSP-3000 and PSP Go titles come quite 
that cheap.  However, if Sony is making the case that its overall game title quality has a bit edge on Apple, it might have a point there.  That's not to say that there aren't some great games on the iPhone (Doom, Plants v. Zombies, Angry Birds, and Doodle Jump all come to mind).

While the "you got burned" factor of the commercial is certainly high, Sony has to tread cautiously to make sure their marketing rhetoric doesn't come off as overly defensive.  After all, with perhaps the least high profile announcements of the big three console makers (Sony, Nintendo, and Microsoft) at E3 this year, some may already be a bit skeptical of the Japanese console-maker's claims.

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By Reclaimer77 on 8/16/2010 5:26:23 PM , Rating: 1
To be fair, Apple started this fight, with Apple's senior marketing VP Phil Schiller commenting that the Nintendo DSi and Sony PSP "don't stack up against the iPod touch".

Please please PLEASE tell me this is something your speechwriter threw in, and this was not actually an off the cuff opinion.

This has GOT to be the dumbest statement from the tech community I have seen in months. And it comes from the mouth of a vice president of marketing!? Apparently when everyone else was going to marketing classes, he got lost and ended up in Bullshit Academy for Dummies!

Dude, let me clue you in. You CANNOT compare those devices with your touch screen pad. Have you ever tried to play a game on a touch screen? It sucks, bad!

So basically Apple wants you to believe it's do-it-all iPad Touch is better at everything over dedicated devices engineered to do one thing supremely well. Not only is it the best ebook reader, but also the best portable gaming platform. Huh? Does anyone else think that's completely impossible?

But for gaming, it's a no brainer. Buttons are, and always will be, FAR superior to touch technology for gaming. That was a stupid stupid statement, and gross lie, from a marketing perspective. Convincing people it's fun is one thing, to claim it's better is a lie so far out there that it requires suspension of disbelief.

RE: Wow!
By Motoman on 8/16/2010 6:43:25 PM , Rating: 4
...for what possible reason would you expect Apple to say, do, or produce, anything that makes any sense at all?

Either you live in the Apple continuum or you don't. If you do, you believe everything they say without question. If you don't, you're aware that those who do are total $#@%ing morons.

RE: Wow!
By Pirks on 8/16/2010 11:32:49 PM , Rating: 2

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton

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