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Best Buy is threatening to sue a Catholic priest over his Beetle that reads "God Squad". Best Buy claims that violates its Geek Squad trademark.  (Source: Flickr)
Best Buy accuses Catholic Priest of violating its trademark and Geek Squad look

Father Luke Strand of the Holy Family Parish in Fond Du Lac, Wisconsin, has a pretty interesting ride.  He drives around town in a black Volkswagen Beetle with a logo featuring the phrase "God Squad" emblazoned on it.  That logo and the vehicle itself bear a striking similarity to the mobile service vehicles of Best Buy's service team, the Geek Squad.

Apparently, Best Buy isn't pleased with its look being appropriated by this man of the cloth.  Lawyers for the electronics retailer sent Father Strand a cease-and-desist letter telling him to ditch the logo or face consequences.  

Father Strand mentioned the letter at his Sunday Mass.

Speaking to the
Fond du Lac Reporter, Father Strand defended the logo.  He says he uses the logo as a creative way to spur discussions and bring his faith to the community.

Best Buy told reporters for the 
Milwaukee Journal Sentinel that while it appreciates Father Strand's sentiments, it cannot stand by and watch its trademarks be violated.

The legal dispute revives a long ongoing question of just how much ownership to an icon a company can claim.  Apple, Inc., for example, has been particularly zealous in legally assailing those who supposedly violated its trademark.  From New York City to music festivals, anyone who used the logo of an Apple -- or particularly a logo of an Apple with a bite out of it -- was hit with lawsuits or cease-and-desist letters. 

Some argue that companies are taking trademark enforcement to far; corporate lawyers would obviously disagree.

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RE: Definitely a copy...
By tmouse on 8/18/2010 10:24:37 AM , Rating: 2
You lump all by the actions of the few. Yes things have been done that are in direct opposition of what they are supposed to be. So do you think all Germans should be forever linked to the atrocities caused by the Nazis? The Chinese and the Russians also have had regimes that have committed wrongful acts are all members of their governments to be forever tarred by your biased brush. The vast majority of the catholic clergy have lead fairly selfless lives and the good the catholic church has done to 100's of millions over its 2000 year history still exists in spite of the evil that was done in its name. Large scale actions like the inquisition and the purges are easy to spot and take note of, smaller things like free medical care, food and education in local areas or for individuals regardless of belief are harder to collect numbers on since they are not the stuff history is written on. That’s the problem with humans; they say one thing and some will do other things in direct opposition. The good does not excuse the bad but the bad doses not exclude the good. As far as “worse than other organized religions” the problems lie in the lack of a central authority to accumulate the data. The vast majority of the actions you site have been discovered by information kept by the Catholic Church itself. I'm sure the Jewish and Islamic religions have also murdered millions during their history as heretics. Now look at non sectarian governments the death tolls caused by imperialism, and nationalism dwarfs these numbers. it’s not a question of hype, obviously you have your own personal baggage the simple facts are during its 2000 year history far more have been helped than hurt.

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs

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