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Best Buy is threatening to sue a Catholic priest over his Beetle that reads "God Squad". Best Buy claims that violates its Geek Squad trademark.  (Source: Flickr)
Best Buy accuses Catholic Priest of violating its trademark and Geek Squad look

Father Luke Strand of the Holy Family Parish in Fond Du Lac, Wisconsin, has a pretty interesting ride.  He drives around town in a black Volkswagen Beetle with a logo featuring the phrase "God Squad" emblazoned on it.  That logo and the vehicle itself bear a striking similarity to the mobile service vehicles of Best Buy's service team, the Geek Squad.

Apparently, Best Buy isn't pleased with its look being appropriated by this man of the cloth.  Lawyers for the electronics retailer sent Father Strand a cease-and-desist letter telling him to ditch the logo or face consequences.  

Father Strand mentioned the letter at his Sunday Mass.

Speaking to the
Fond du Lac Reporter, Father Strand defended the logo.  He says he uses the logo as a creative way to spur discussions and bring his faith to the community.

Best Buy told reporters for the 
Milwaukee Journal Sentinel that while it appreciates Father Strand's sentiments, it cannot stand by and watch its trademarks be violated.

The legal dispute revives a long ongoing question of just how much ownership to an icon a company can claim.  Apple, Inc., for example, has been particularly zealous in legally assailing those who supposedly violated its trademark.  From New York City to music festivals, anyone who used the logo of an Apple -- or particularly a logo of an Apple with a bite out of it -- was hit with lawsuits or cease-and-desist letters. 

Some argue that companies are taking trademark enforcement to far; corporate lawyers would obviously disagree.



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RE: Definitely a copy...
By Reflex on 8/17/2010 3:30:29 PM , Rating: 4
You keep saying the guy is a loony. He is not. He is an archbishop and directly in charge of the Catholic church in that nation. They could remove him from his post if they felt he was not properly sending their message, but they do not even in the face of direct protest.

As to your other point, do you honestly believe the wives of men who acquire HIV are to blame for getting the virus? How about the children of those women? Are they to blame for being born with it? At this point they represent the majority of the victims.

And yes, I see concessions when you cease actually addressing the fact that I discredited your attempted rebuttal of my points and instead started trying to prove that my 'millions' figure was inaccurate. That means you are not willing to argue the facts presented and instead just want to diminish the crime committed. Nice try, but I already found a million victims in just one nation. Going to own up to the fact that you were wrong about Catholic leaders in Africa? Going to own up to the fact that the international mainstream news has been covering the Baptist Church of Tripura, and one dosen't have to go to whatever that website was to find such coverage?

Or do I have to do all your research for you while you reply with a couple of dismissive paragraphs and arguments about scope?


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