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Best Buy is threatening to sue a Catholic priest over his Beetle that reads "God Squad". Best Buy claims that violates its Geek Squad trademark.  (Source: Flickr)
Best Buy accuses Catholic Priest of violating its trademark and Geek Squad look

Father Luke Strand of the Holy Family Parish in Fond Du Lac, Wisconsin, has a pretty interesting ride.  He drives around town in a black Volkswagen Beetle with a logo featuring the phrase "God Squad" emblazoned on it.  That logo and the vehicle itself bear a striking similarity to the mobile service vehicles of Best Buy's service team, the Geek Squad.

Apparently, Best Buy isn't pleased with its look being appropriated by this man of the cloth.  Lawyers for the electronics retailer sent Father Strand a cease-and-desist letter telling him to ditch the logo or face consequences.  

Father Strand mentioned the letter at his Sunday Mass.

Speaking to the
Fond du Lac Reporter, Father Strand defended the logo.  He says he uses the logo as a creative way to spur discussions and bring his faith to the community.

Best Buy told reporters for the 
Milwaukee Journal Sentinel that while it appreciates Father Strand's sentiments, it cannot stand by and watch its trademarks be violated.

The legal dispute revives a long ongoing question of just how much ownership to an icon a company can claim.  Apple, Inc., for example, has been particularly zealous in legally assailing those who supposedly violated its trademark.  From New York City to music festivals, anyone who used the logo of an Apple -- or particularly a logo of an Apple with a bite out of it -- was hit with lawsuits or cease-and-desist letters. 

Some argue that companies are taking trademark enforcement to far; corporate lawyers would obviously disagree.



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RE: Definitely a copy...
By Reflex on 8/17/2010 12:17:31 PM , Rating: 1
Fantastic. Be that as it may, how does that excuse the fact that condoms are actually wonderful at preventing HIV(the 'failure' ratio is usually due to the condom being improperly applied or breaking, not due to the size of sperm, or HIV, latex protects from the virus perfectly as long as there is no failure) and this archbishop is telling people that condoms give them HIV?

Yes its wonderful that the church is sometimes less corrupt than the government. But no one is contending that fact. The governments in Africa are horribly corrupt, they are often complicit in the HIV epidemic(as witnessed by South Africa's goverment's attempts to treat it with tribal medicine), but that does not somehow refute the point that the church is directly contributing to the death of its members by lying about the role of contraception in preventing HIV infections, and that by so doing millions are dying.


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