Luke Strand of the Holy Family
Parish in Fond Du Lac, Wisconsin, has a pretty interesting
ride. He drives around town in a black Volkswagen Beetle with a
logo featuring the phrase "God Squad" emblazoned on it.
That logo and the vehicle itself bear a striking similarity to the
mobile service vehicles of Best
Buy's service team, the Geek Squad.Apparently, Best Buy
isn't pleased with its look being appropriated by this man of the
cloth. Lawyers for the electronics retailer sent Father
cease-and-desist letter telling him to ditch the logo or
face consequences. Father Strand mentioned the
letter at his Sunday Mass.Speaking to the Fond
du Lac Reporter,
Father Strand defended the logo. He says he uses the logo as a
creative way to spur discussions and bring his faith to the
community.Best Buy told reporters for the Milwaukee
Journal Sentinel that
while it appreciates Father Strand's sentiments, it cannot stand by
and watch its trademarks be violated.The legal dispute
revives a long ongoing question of just how much ownership to an icon
a company can claim. Apple, Inc., for example, has been
particularly zealous in legally assailing those who supposedly
violated its trademark. From New
York City to music
festivals, anyone who used the logo of an Apple -- or
particularly a logo of an Apple with a bite out of it -- was hit with
lawsuits or cease-and-desist letters.
argue that companies are taking trademark enforcement to far;
corporate lawyers would obviously disagree.
quote: 1“Do not judge, or you too will be judged. 2For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you.3“Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye? 4How can you say to your brother, ‘Let me take the speck out of your eye,’ when all the time there is a plank in your own eye? 5You hypocrite, first take the plank out of your own eye, and then you will see clearly to remove the speck from your brother’s eye.