Motorola Co-CEO Sanjay Jha (right) with T-Mobile's Chief Technology Innovation Officer Cole Brodman.  (Source:
Motorola CEO says company will focus on products, not on MOTOBLUR brand

What is bound to be good news for Android enthusiasts who take issue with Motorola's MOTOBLUR custom skin, the handset manufacturer's Co-CEO, Sanjay Jha, announced that the company will not longer be focusing on the skin going forward, AndroidAndMe reports.

Jha, while speaking on a Q2 earnings conference call, told analysts that Motorola will be focusing on its products and will no longer be developing MOTOBLUR as a brand, due to the difficulty to convey the skin's value in a 30-second ad spot.

This doesn't necessarily mean that the much-maligned skin is going away anytime soon, at least not until Android 3.0 "Gingerbread" does away with custom skins

"MOTOBLUR continues to be important and I think you will see increased functionality in MOTOBLUR," Jha said. "This notion of push-Internet is going to be very important to us, but as a brand name, which we make matter in front of consumers as a brand name, I don’t think that’s going to be our focus going forward, but we see the experiences that we deliver is being relevant and differentiating us.”

Evidence of Motorola's approach going forward can be seen on Verizon's recently launched Droid X and the upcoming Droid 2, which both run the custom skin without any mention of the MOTOBLUR brand. Thanks to a loophole in BLUR's deleted text message and call log history, the X was cited for privacy issues.

Though BLUR was originally developed by Motorola as a way to differentiate its handsets from other Android devices through what was at the time deemed highly integrated social networking, the third-party skin has been a bane to end users who patiently wait (and wait) for the latest Android update. Because of the overlay, the update schedule for devices running BLUR is different than those who run Sense UI or native Android. This has led to a fragmentation among Android devices, which some critics say could hurt the OS in the long run -- perhaps part of the reason Google has announced that Gingerbread will no longer support third-party skins. 

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