is bound to be good news for Android enthusiasts who take issue with
Motorola's MOTOBLUR custom skin, the handset manufacturer's Co-CEO,
Sanjay Jha, announced that the company will not longer be focusing on
the skin going forward, AndroidAndMe reports.
while speaking on a Q2 earnings conference call, told analysts that
Motorola will be focusing on its products and will no longer be
developing MOTOBLUR as a brand, due to the difficulty to convey the
skin's value in a 30-second ad spot.
doesn't necessarily mean that the much-maligned skin is going away
anytime soon, at least not until Android 3.0 "Gingerbread" does
away with custom skins.
continues to be important and I think you will see increased
functionality in MOTOBLUR," Jha said. "This notion of
push-Internet is going to be very important to us, but as a brand
name, which we make matter in front of consumers as a brand name, I
don’t think that’s going to be our focus going forward, but we
see the experiences that we deliver is being relevant and
of Motorola's approach going forward can be seen on
launched Droid X and the
upcoming Droid 2, which both run the custom skin without any
mention of the MOTOBLUR brand. Thanks to a loophole in BLUR's deleted
text message and call log history, the
X was cited for privacy issues.
BLUR was originally developed by Motorola as a way to differentiate
its handsets from other Android devices through what was at the time
deemed highly integrated social networking, the third-party skin has
been a bane to end users who patiently wait (and wait) for the latest
Android update. Because of the overlay, the update schedule for
devices running BLUR is different than those who run Sense UI or
native Android. This has led to a fragmentation among Android
devices, which some
critics say could hurt the OS in the long run -- perhaps
part of the reason Google has announced that Gingerbread will no
longer support third-party skins.