Print 20 comment(s) - last by phryguy.. on Aug 11 at 4:07 AM

Toyota plans to sell 1 million hybrids per year this decade

The first mass production hybrid vehicle, the Prius, came from Toyota in the late 1990s. The Prius was soon joined by several other hybrid vehicles in the Japanese market including larger SUVs and vehicles aimed at commercial use. Today, Toyota offers hybrid vehicles from its luxury brand Lexus in the U.S. along with the Prius, Camry Hybrid, and Highlander Hybrid.

Toyota Motor Company (TMC) has announced that in Japan the sales of hybrid vehicles have topped the million unit mark. The Prius was also the best selling vehicle in Japan in 2009.

Globally, Toyota has sold over 2.68 million hybrid vehicles as of July 31, 2010. The company currently sells eight hybrid vehicles outside Japan with overseas sales for TMC at 1.68 million units. According to Toyota, its hybrid vehicles have resulted in some significant savings in greenhouse gas emissions. TMC figures that since 1997, its hybrids have resulted in four million less tons of CO2 emissions in Japan alone and 15 million fewer tons of CO2 produced globally.

Toyota has bigger plans still for its hybrid vehicle sales. The company plans to sell a million hybrid vehicles per year during this decade and add hybrid models to every vehicle in its line as early as 2020. Toyota's iconic Prius hybrid was launched in 1997. More recently, Toyota and electric vehicle maker Tesla have worked together on a new plant and the development of hybrid and full-electric vehicles.

There were also reports in May that a minivan using Prius hybrid technology would be coming next spring.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Silverel on 8/9/2010 10:09:07 AM , Rating: 4
The title is slightly misleading in proclaiming it will sell 1 million vehicles.

Article states over a 10 year period.

100,000 Hybrids on average each year is a high expectation? What percentage of their normal car sales volume does that make up?

RE: Math
By docinct on 8/9/2010 11:16:13 AM , Rating: 3
According to Toyota, it has sold a cumulative 2.7 million hybrid models world wide (I'll assume a majority were Prius models) and over 1 million in Japan. In 2009 208,000 were sold in Japan alone.
That being said, with total sales of about 7 million units, the Prius represents about less than 3% of total sales. In the US Prius sales seem to be at the 160,000 unit range.

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki