backtop


Print 32 comment(s) - last by inperfectdarkn.. on Aug 12 at 8:49 AM


Call of Duty: Black Ops  (Source: IGN)
Game is expected to be the biggest launch ever from Activision

In the world of video games, one of the most popular and iconic genres is the first person shooter (FPS). One of the most successful franchises in the FPS genre is Call of Duty from Activision.

Activision is set to launch the next installment in the franchise on November 9, 2010 entitled Call of Duty: Black Ops. Activision is betting big on Black Ops and plans for the launch of the game to be one of the biggest in the 31-year history of the publishing company.

Activision stated during  a conference call this week that it planned to invest more money in the marketing and launch of
Black Ops than it has ever invested in a game title before, including last year's blockbuster hit from the franchise Call of Duty: Modern Warfare 2.

Activision COO Thomas Tippl said, "This year's
Black Ops will release on more platforms than ever before, and continues to pace ahead of last year's record setting Modern Warfare 2 in terms of per-sales and consumer awareness metrics."

Activision CEO Bobby Kotick says that he expects
Black Ops to expand the franchise's audience and the game will not only target hard-core gamers and existing fans of the franchise. He stated, "This is, across the board, the biggest investment that we've ever made in the launch of a title. The market opportunity is bigger than it's ever been, the install base of hardware is bigger than it's ever been, and the product has incredibly broad appeal, but it also has a whole host of functions that will be unique to the core consumer."

The expectation for
Black Ops to outperform Modern Warfare 2 is impressive. Modern Warfare 2 was one of the biggest PC game launches of 2009 and raked in $310 million in sales over the first 24 hours. Analysts expected the game to sell 5 million copies the first day.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Activision
By aegisofrime on 8/6/2010 10:16:22 AM , Rating: 3
Long time COD fans will know that Black Ops is developed by Treyarch, and Treyarch's offerings has always been weaker than Infinity Ward's. Granted that quite a few of the old timers from Infinity Ward has left, but still, I think Activision is betting on the wrong horse.


RE: Activision
By hughlle on 8/6/2010 11:04:33 AM , Rating: 3
That sounds about right. I read that many of the Infinity Ward team had walked out because Activision screwed them out the of the royalties they were entitled to, or something along those lines.


RE: Activision
By VahnTitrio on 8/6/2010 11:52:56 AM , Rating: 2
I don't recall if it was mentioned here or in an article elsewhere but I wholeheartedly agree that Activision is oversaturating the market with their FPS games, much like RB/GH oversaturated their markets.

Not to mention it will be competed with others FPS's hitting the market around the same time. Reach comes to mind, which will certainly dampen sales on the 360. Not sure about what's hitting the PS3 and PC platforms but I'm certain there will be something coming up around the holidays.


"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki