The auto industry these days has its eyes on Hyundai. Hyundai has made great strides over the past two decades when it comes to improving its quality, reliability, and public image. Hyundai has gone from making the simply terrible Excel from the 80s to making credible luxury sedans like the Genesis and Equus today (along with a full stable of more mainstream vehicles).

Now, Hyundai is looking to make a huge leap in fuel efficiency for its vehicles according to Detroit News. Hyundai's North American CEO, John Krafcik, is looking to boost the fleet fuel efficiency average from a current level of 30.9 mpg (the industry's highest total) to a whopping 50 mpg within the next 15 years.

"We're committing today to a 50 mpg target by 2025," stated Krafcik. "We're all in. Let's go as far as we can. We don't know how to get there."

Hyundai will need to devote as much as 20 percent of its production to hybrid/plug-in hybrid vehicles and roughly 5 percent of production to electric vehicles to meet that lofty goal.

Hyundai is already well on its way to boosting fuel efficiency across the board with its mainstream vehicles. The Hyundai Sonata is among the most fuel efficient midsize family sedans available on the U.S. market with fuel economy ratings of 24/35 mpg city/highway with its standard 198 hp 2.4-liter four-cylinder engine. For those that crave more power, the 274 hp 2.0-liter turbo four-cylinder engine option beats its competitors' V6 offerings in power and fuel efficiency at 22/34 mpg.

The Sonata will also be available in a hybrid variant which will achieve EPA ratings of 37 mpg city and 39 mpg highway.

Next year, Hyundai is also bringing its 40 mpg Veloster which looks to upset Honda's hybrid-only CR-Z along with a subcompact Accent and compact Elantra which will both approach 40 mpg.