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2011 Hyundai Elantra

2011 Hyundai Sonata Hybrid

Hyundai Veloster Concept
Hyundai looks to expand its range of fuel efficient vehicles

The auto industry these days has its eyes on Hyundai. Hyundai has made great strides over the past two decades when it comes to improving its quality, reliability, and public image. Hyundai has gone from making the simply terrible Excel from the 80s to making credible luxury sedans like the Genesis and Equus today (along with a full stable of more mainstream vehicles).

Now, Hyundai is looking to make a huge leap in fuel efficiency for its vehicles according to Detroit News. Hyundai's North American CEO, John Krafcik, is looking to boost the fleet fuel efficiency average from a current level of 30.9 mpg (the industry's highest total) to a whopping 50 mpg within the next 15 years.

"We're committing today to a 50 mpg target by 2025," stated Krafcik. "We're all in. Let's go as far as we can. We don't know how to get there."

Hyundai will need to devote as much as 20 percent of its production to hybrid/plug-in hybrid vehicles and roughly 5 percent of production to electric vehicles to meet that lofty goal.

Hyundai is already well on its way to boosting fuel efficiency across the board with its mainstream vehicles. The Hyundai Sonata is among the most fuel efficient midsize family sedans available on the U.S. market with fuel economy ratings of 24/35 mpg city/highway with its standard 198 hp 2.4-liter four-cylinder engine. For those that crave more power, the 274 hp 2.0-liter turbo four-cylinder engine option beats its competitors' V6 offerings in power and fuel efficiency at 22/34 mpg.

The Sonata will also be available in a hybrid variant which will achieve EPA ratings of 37 mpg city and 39 mpg highway.

Next year, Hyundai is also bringing its 40 mpg Veloster which looks to upset Honda's hybrid-only CR-Z along with a subcompact Accent and compact Elantra which will both approach 40 mpg.

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RE: Not Quite
By TerranMagistrate on 8/5/2010 10:43:56 AM , Rating: -1
Yea, it's been a bit rough for Toyota recently as is well known.

And yet I think resale value speaks far more about the overall quality than some rankings by a marketing research firm, that's just me though.

RE: Not Quite
By Brandon Hill on 8/5/2010 10:50:06 AM , Rating: 2
Wait a minute. So you specifically point out that it isn't comparable in quality and reliability to the Japanese, and I counter with proof to the contrary from reputable sources...

Then you say overall quality doesn't matter and move the goal posts to switch the subject to resale value...

[Randy Marsh] Niiiiiiiiiiiiiiiiiiiiiice! [/Randy Marsh]

RE: Not Quite
By TerranMagistrate on 8/5/2010 11:11:20 AM , Rating: 1
(Resale value .EQ. Overall Quality)

Initial quality estimates are nice to have, too.

RE: Not Quite
By bhieb on 8/5/2010 11:21:02 AM , Rating: 3
NO you are VERY VERY wrong, resale value = perceived value NOT quality (see below). A car's resale has nothing to do with how well it is made or how long it will last. It has EVERYTHING to do with how well the masses have been convinced that it is better (aka marketing).

If you can find me something that even remotely speaks to a Hyundai wearing out quicker, having higher maintenance costs, or ANYTHING that is actually related to a quality issue, you would have a point. However resale value is not an accurate measure of this.

RE: Not Quite
By clovell on 8/5/2010 3:36:34 PM , Rating: 2
it's a fools gambit to try to predict resale value on a car 5 years into the future that just went through a complete redesign.

RE: Not Quite
By bhieb on 8/5/2010 11:13:55 AM , Rating: 2
And yet I think resale value speaks far more about the overall quality than some rankings by a marketing research firm, that's just me though.

Resale value speaks to the consumer's ignorance more than quality. I suppose you think Apple's are worth the price too. They must be they sell for more?

Seriously JD power and others look to provide an unbiased 3rd party view to determine overall quality. Resale value is NOT a measure of quality, but merely perceived value (it is neither right or wrong simply what the masses believe).

RE: Not Quite
By TerranMagistrate on 8/5/2010 11:33:12 AM , Rating: 1
You suppose wrong, I think PCs running Apple software (Macs) are actually worth less.

But I'll cede the point that the Korean auto makers are not a "long" way off as I initially claimed. Times change, I guess.

RE: Not Quite
By acer905 on 8/5/2010 12:12:55 PM , Rating: 3
I think PCs running Apple software (Macs) are actually worthless

fixed that for ya

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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