 Android's all-star lineup (some of which is pictured here) has propelled it to top RIM (BlackBerry) and Apple (iPhone) in the smartphone market.
Google posts an amazing 886 percent year-to-year growth in sales
When
Google's Android mobile OS launched it
was met with skepticism, pessimism, and doubt. Slowly but surely,
Google recruited new hardware partners, launched new handsets,
eventually reaching sales
of 65,000 units a day -- then
100,000. And Google maintained a relentless pace of OS
releases -- with such high profile updates as Android 1.5, 2.0, 2.1,
and, most recently, 2.2
(Froyo).
Now market researcher Canalys claims that Google
is now the top
player in the U.S. smartphone market in terms of market
share. According to Canalys's extensive study, Google owns 34
percent of the market compared to Research in Motion's 32 percent and
Apple's 21.7 percent.
Propelled by wildly successful handsets
like HTC
Hero (October 2009), Motorola
Droid (November 2009), HTC
Droid Incredible (April 2010), HTC
EVO 4G (June 2010), and Motorola
Droid X (July 2010), Google has dominated the market with an
astounding sales growth of 886 percent.
Perhaps the only
analogy to what Google is doing in the history of operating systems
is Microsoft's incredible conquest of the personal computer operating
system market with Windows. Much like Windows, Google's
multi-hardware OEM, open approach, focused on providing customers
with a broad array of choices, is crushing its
more specialized competitors, like Apple (which ironically was
similarly crushed by Microsoft in the PC OS market).
That's
not to say that Apple or RIM are posting financial losses. In
fact, Apple grew 61 percent in sales year-to-year and RIM grew 41
percent. What is happening, though, is that they appear to be
missing the growth opportunity that Android has
found with its open, third-party hardware model.
Android's
success looks especially scary considering that it appears to just be
getting warmed up. Android
3.0 "Gingerbread" should launch this holiday
season with some pretty amazing new features. Motorola, HTC, and
others are reportedly already cooking up new high end handsets to
accompany the OS launch.
In terms of individual hardware OEMs,
Nokia still is the dominant party, owning 38 percent of the market.
Overall smartphone sales rose 64 percent on a year-to-year basis.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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