Microsoft's Internet Explorer commands 65% of the browser market
according to the WSJ.
In years past, IE held as much as 95% of the browser market. Browsers
are growing quickly as IE is slipping. Microsoft wants to
hold onto that market domination with IE and looked to make some
significant changes in IE8 to set the new version of the browser
apart from its peers in terms of privacy.The IE8 design team
proposed to use privacy as a means of gaining back the users that had
started to migrate to other browsers. The WSJ Reports
that the idea with the IE8 design team was to implement privacy
measures that would completely
block the tracking of a users actions online and prevent the
installation of third party tracking software known as cookies onto
the user's computer.While the IE 8 team though the tactic to
block tracking was a great plan for its browser, the ad sales
executives felt very differently. A debate was sparked among
executives like senior VP Brian McAndrews, the former CEO of
aQuantivie, and the IE 8 team.Microsoft ad execs like
McAndrews were reportedly shocked at the IE 8 team's plans for
privacy in the new browser. The privacy settings eventually showed up
as InPrivate browsing. Originally, the IE8 design team had planned to
design the browser in such a way as to ensure that almost everyone
who installed IE8 was using the InPrivate feature.The problem
that McAndrews and other advertising execs had was that the blocking
of tracking cookies would seriously undermine the ability to track a
web users habits online and serve them ads that they were likely to
click on. Some felt that the technology would possibly even prevent
some ads from being served at all.With the huge sum Microsoft
spent purchasing aQuantitive and the hugely lucrative market for web
advertising the marketing execs won out. In the final version of IE8,
the user has to start InPrivate browsing each time the web browser is
launched. The original version of IE8 was also going to have a
feature that would block any third party software that was found on
ten consecutive pages visited. The assumption was any software that
prolific had to be a tracking application. This was supposedly an
effort to ensure that third party software like YouTube videos
embedded on a page would be left alone.
the IE8 team won, the privacy of web users would likely be more
quote: Lol, no advertiser worth their salt wants to make an ad that annoys people.
quote: Their goal is to alter the perceptions of the audience to make them alter their spending or habits in a way thats favourable to the client's objectives.
quote: The reason so many ads are annoying is because there are many incompetent advertisers.
quote: You can have subtle ads that grab attention
quote: It all depends on the audience
quote: All the ads with BUY NOW 99% OFF FREE CHIHUAHA FOR THE FIRST 99 CUSTOMERS are the ads that target those from lower socioeconomic groups - or are made by unskilled advertisers.
quote: Finally, the ads that stand out the best are the ones that are executed brilliantly
quote: Lol, no advertiser worth their salt wants to...
quote: If ads were simple, low-bandwidth, and non-tracking, I would turn off AdBlock.