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NVIDIA is sure to come out fighting

ATI is one of the biggest players in the discrete and integrated GPU market with rival NVIDIA. The two firms fight bitterly for dominance in the market and for the crown of fastest video card.

AMD has taken heat from analysts and investors since the purchase of ATI because the graphics unit has performed poorly for the most part. At one point in 2008, AMD was forced to take an $880 million write down related to ATI. AMD executives are feeling smug today with the announcement that ATI has taken the top spot in the discrete GPU market from NVIDIA for the first time since AMD purchased the company.

Jon Peddie Research (JPR) reports that the overall shipments of graphics cards for Q1 2010 were up 4%. However, shipments of video cards for the discrete desktop graphics market slipped 21.4% thanks in part to the massive growth of notebook sales. JPR reports that shipments are 38.6% above the same period last year for the market.

AMD posted the biggest gains in company history in both the discrete and integrated desktop products market. NVIDIA at the same time posted losses in shipments in all categories except its integrated notebook GPU business that grew 10%.

AMD had 24.4% of the GPU market for the quarter, Intel held 54.9%, and NVIDIA has 19.7% of the market. AMD reported that its revenue in the graphic segment grew 8% from the previous quarter and 87% when compared to the same quarter of last year with $440 million in revenue.

AMD claims that in the discrete graphics market it holds 51.1% of the market with NVIDIA having 44.5% of the market.



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By LordSojar on 7/30/2010 12:53:40 PM , Rating: -1
quote:
I haven't seen any evidence that Tegra is substantially better than SGX. Any hard numbers to back up your claims?


Tegra2 is essentially an ultra mobile 6800 Ultra/7800GT. It's very impressive.

Take a peek at this:

http://www.anandtech.com/show/2911/1

While it doesn't give specific insight into the Tegra2 GPU, it should help everyone understand what I meant by nVidia's ultra mobile products being ahead of the bell curve. The issue with Tegra2 is that it was too bleeding edge to really shine on the 40nm TSMC fab in regards to mobile handsets. For tablets and netbooks, it's great though.

With a shrink to 28nm, it will become the absolute pinnacle of performance for mobile handsets. Able to accelerate 1080p video, do Flash 10.1.x decode, and do audio decode at 12-29mW draw? That's impressive, no matter how you look at it. To enable a tablet to have 1080p encode for 10+ hours? That's phenomenal folks, period. I don't even comprehend how one could argue that wasn't a feat.

PowerVR is doing well, I don't argue that. Qualcomm's Snapdragon platform was a bad joke, and is being abandoned already. PowerVR will need some serious improvements in 2011 though, to keep up with nVidia's current stuff ready to deploy in 2011. Given that PowerVR and Qualcomm haven't really shown their true cards though, it could be anyone's game.


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