NVIDIA is sure to come out fighting
ATI
is one of the biggest players in the discrete and integrated GPU
market with rival NVIDIA. The two firms fight bitterly for dominance
in the market and for the crown of fastest video card.
AMD has
taken heat from analysts and investors since the purchase of ATI
because the graphics unit has performed poorly for the most part. At
one point in 2008, AMD was forced to take an $880
million write down related to ATI. AMD executives are
feeling smug today with the announcement that ATI has taken the top
spot in the discrete GPU market from NVIDIA for the first time since
AMD purchased the company.
Jon
Peddie Research (JPR) reports that the overall shipments of
graphics cards for Q1 2010 were up 4%. However, shipments of video
cards for the discrete desktop graphics market slipped 21.4% thanks
in part to the massive growth of notebook sales. JPR reports that
shipments are 38.6% above the same period last year for the
market.
AMD posted the biggest gains in company history in
both the discrete and integrated desktop products market. NVIDIA at
the same time posted losses in shipments in all categories except its
integrated notebook GPU business that grew 10%.
AMD had 24.4%
of the GPU market for the quarter, Intel held 54.9%, and NVIDIA has
19.7% of the market. AMD reported that its revenue in the graphic
segment grew 8% from the previous quarter and 87% when compared to
the same quarter of last year with $440 million in revenue.
AMD
claims that in the discrete graphics market it holds 51.1% of the
market with NVIDIA having 44.5% of the market.
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