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NVIDIA is sure to come out fighting

ATI is one of the biggest players in the discrete and integrated GPU market with rival NVIDIA. The two firms fight bitterly for dominance in the market and for the crown of fastest video card.

AMD has taken heat from analysts and investors since the purchase of ATI because the graphics unit has performed poorly for the most part. At one point in 2008, AMD was forced to take an $880 million write down related to ATI. AMD executives are feeling smug today with the announcement that ATI has taken the top spot in the discrete GPU market from NVIDIA for the first time since AMD purchased the company.

Jon Peddie Research (JPR) reports that the overall shipments of graphics cards for Q1 2010 were up 4%. However, shipments of video cards for the discrete desktop graphics market slipped 21.4% thanks in part to the massive growth of notebook sales. JPR reports that shipments are 38.6% above the same period last year for the market.

AMD posted the biggest gains in company history in both the discrete and integrated desktop products market. NVIDIA at the same time posted losses in shipments in all categories except its integrated notebook GPU business that grew 10%.

AMD had 24.4% of the GPU market for the quarter, Intel held 54.9%, and NVIDIA has 19.7% of the market. AMD reported that its revenue in the graphic segment grew 8% from the previous quarter and 87% when compared to the same quarter of last year with $440 million in revenue.

AMD claims that in the discrete graphics market it holds 51.1% of the market with NVIDIA having 44.5% of the market.

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By LordSojar on 7/30/2010 10:14:32 AM , Rating: 0
No. Your joking. I don't believe it. Yet I look at Fusion and what do I see? an x86 CPU with graphics extensions... ARM homogate their arch, and sooner or later, they will include graphics commands in it. Dear Leader might tell you otherwise, but it would be business suicide for them not to.

First off, drop the idea that I somehow support nVidia. I support both companies competing against each other. I don't appreciate my opening comment being downrated because people are too stupid/lazy(both) to actually read the entirety of the content. I will attack nVidia on its own issues when warranted. Cut the dear leader crap.. I worked for Huang for 2 years, and I'm not a fan of him, to say the very least.

ARM won't go into that field, as it would be business suicide for them to do so. They have no prior experience in that regard, and the sheer cost of recruiting the minds to do so and of the R&D after would outweigh the benefits for years.

You don't jump head first into a completely different architecture without experience to back it. If you want evidence of this, see Intel's twice canceled Larabee. It's foolish to attempt to compete in an environment where you have no justification to enter. Intel's own greed came back to bite them after ATi and nVidia showed them the flaw in their plan; using an existing architecture to create entirely new designs is a failed concept. Note that Tegra's performance is thanks to its CPU and GPU separation.

Being on the same die doesn't mean that the two function as one unit. You have a pipe dream if you honestly believe ARM Holdings will venture into GPU compute using their own ARM architecture... you are even crazier if you believe they will spend the billions upon billions of dollars and man hours to create a new architecture to facilitate graphics compute in their product.

They have no desire or motivation to do so... nVidia and AMD will deal with that, as will companies like Samsung and Qualcomm who already have the existing resources in place to do so. ARM will continue to license its architecture to these companies and reap the steady income, only focusing on improving their already open CPU platform.

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
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