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NVIDIA is sure to come out fighting

ATI is one of the biggest players in the discrete and integrated GPU market with rival NVIDIA. The two firms fight bitterly for dominance in the market and for the crown of fastest video card.

AMD has taken heat from analysts and investors since the purchase of ATI because the graphics unit has performed poorly for the most part. At one point in 2008, AMD was forced to take an $880 million write down related to ATI. AMD executives are feeling smug today with the announcement that ATI has taken the top spot in the discrete GPU market from NVIDIA for the first time since AMD purchased the company.

Jon Peddie Research (JPR) reports that the overall shipments of graphics cards for Q1 2010 were up 4%. However, shipments of video cards for the discrete desktop graphics market slipped 21.4% thanks in part to the massive growth of notebook sales. JPR reports that shipments are 38.6% above the same period last year for the market.

AMD posted the biggest gains in company history in both the discrete and integrated desktop products market. NVIDIA at the same time posted losses in shipments in all categories except its integrated notebook GPU business that grew 10%.

AMD had 24.4% of the GPU market for the quarter, Intel held 54.9%, and NVIDIA has 19.7% of the market. AMD reported that its revenue in the graphic segment grew 8% from the previous quarter and 87% when compared to the same quarter of last year with $440 million in revenue.

AMD claims that in the discrete graphics market it holds 51.1% of the market with NVIDIA having 44.5% of the market.



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RE: NVIDIA is sure to come out fighting
By LordSojar on 7/30/2010 9:51:13 AM , Rating: 2
quote:
Low cost embedded? Eventually ARM will produce their own graphics extensions.


ARM will what? Uh... ARM is an architecture, just as x86 is. The company ARM Holdings will NEVER go into that as a business venture. That isn't a logical move for them. I say that with 100% confidence.

nVidia's future lies in technologies like ION and Tegra (specifically Tegra). Tegra2 and Tegra APX have proved that nVidia can produce ultra mobile solutions that drastically outperform they competition.

Let's look at who competes with nVidia in this regard... Qualcomm? Don't be silly, Snapdragon's GPU is a pathetic joke in the tech world.

Samsung with their Hummingbird CPU, which while more impressive than the dismal Snapdragon platform, still leaves much to be desired. And do keep in mind, Hummingbird is almost identical to Apple's A4 SoC; just covering that as a base.

What does that leave? AMD's Bobcat? Yes, for ultra mobile netbooks and tablets, it will be an excellent solution, assuming they pull their Fusion program off correctly. For mobile phones, different story. Bobcat still is too high wattage and voltage for use in mobile phones. Tegra2 is honestly a bit too high for that, which is where the APX comes in.

nVidia is actually ahead of the bell curve in these regards; their products are too good for the current level of demand consumers put on products. With a die shrink, Tegra2 could easily be put into an HTC Android handset, and that would absolutely destroy anything available on the market today or that has been announced for early 2011 release. By destroy... I mean chew up and spit out like a poorly cooked steak.


RE: NVIDIA is sure to come out fighting
By Amiga500 on 7/30/10, Rating: 0
RE: NVIDIA is sure to come out fighting
By StevoLincolnite on 7/30/2010 12:05:57 PM , Rating: 3
quote:
Yet I look at Fusion and what do I see? an x86 CPU with graphics extensions...


You make it sound as if combining a GPU and a CPU that shares resources and Pipelines will spell the death of the GPU, well news flash!

GPU's use insane amounts of power these days, combine a processor and a Fermi and that's asking for trouble.

Then look at how large the die size could be, which will also impact yields driving up prices.

Then you will come to the realisation that you won't be able to have a high-end performing GPU built into a CPU that does share pipelines and resources, it's simply not feasible.

Then what about memory? I can't imagine them using System memory, and with 256 bit or more memory buses, that would actually add additional layers to the motherboards PCB because of the added complexity.

Nope, "Fusion" styled architectures are basically just a replacement for the IGP, they will only recieve better performance because the floating point instructions will be handled by the GPU's pipelines on the die which is very good at handling such instructions.

Basically you still won't be running Crysis with Eyefinity and all maxed out on a Fusion styled CPU.


RE: NVIDIA is sure to come out fighting
By MGSsancho on 7/30/2010 3:12:33 PM , Rating: 2
AMD never said Fusion was a replacement for high end discrete solutions. Also GPUs take up insane amounts of power because they currently have up to 1600 ALUs and they have high clock frequencies. I am sure AMD will do something similar to Nvidias approach by having the GPU part clocked higher than the CPU part on the same die as well as putting some of the GPU parts (ALUs, pipeline, cache, etc) where it makes sense. Both companies have a lot of smart people. Lets wait till their products ship before we pass too much judgment.


By muhahaaha on 7/30/2010 5:20:51 PM , Rating: 2
not sure how i missed your reply, but you took the words right out of my mouth.


RE: NVIDIA is sure to come out fighting
By muhahaaha on 7/30/2010 5:17:54 PM , Rating: 2
I prefer to save my judgment on Fusion for when it is actually out. AMD has some very bright people working for them and I wouldn't be surprised if they come out with a revolutionary new product. At worst, a Fusion APU will be lightyears ahead of intel IGP.


RE: NVIDIA is sure to come out fighting
By PrinceGaz on 7/30/2010 7:57:06 PM , Rating: 2
Whilst I hope that Bulldozer is as revolutionary as Clawhammer was, I can't see it beating Intel in the CPU department (Intel haven't gone down the wrong road of high clock speeds this time), though it should absolutely blow away any Intel graphics solutions. Unless Intel pull a real joker out the pack and come up with a totally unexpected revolutionary Extreme Graphics III which crushes anything AMD or nVidia have.


By bigboxes on 7/31/2010 12:46:35 AM , Rating: 1
Whilst? Seriously, stop with the ghey. Speak English and not some tongue of yor.


RE: NVIDIA is sure to come out fighting
By jconan on 7/31/2010 3:55:48 AM , Rating: 2
If AMD is capable of harnessing the GPU's processing power like the APU with 1600 ALU's and of course have them process x86 code, Intel will hardly be a match for AMD.


By JKflipflop98 on 8/1/2010 1:09:38 AM , Rating: 2
Yes, and IF frogs had wings they wouldn't bump their ass when they hop.


RE: NVIDIA is sure to come out fighting
By Spoelie on 7/30/2010 11:52:38 AM , Rating: 3
You're comparing an architecture to SOCs.

You essentially have 3 mobile GPU players:
* Qualcomm (Adreno)
* PowerVR (SGX)
* NVIDIA (Tegra)

While Adreno is surely the worst of the bunch, I haven't seen any evidence that Tegra is substantially better than SGX. Any hard numbers to back up your claims?


RE: NVIDIA is sure to come out fighting
By Ushio01 on 7/30/2010 4:12:21 PM , Rating: 3
RE: NVIDIA is sure to come out fighting
By ekv on 7/31/2010 2:14:44 AM , Rating: 2
My "wrong arm"? I suppose my other arm is developing punctuation if not an ARMv8-AE ...


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