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All kiosks to get Blu-ray by the fall

Many Blockbuster locations have gone out of business with the firm closing one in five of its rental locations. While traditional movie rental stores like Blockbuster appear to be on the way out, Redbox and its kiosk business is growing and looking to expand. 

Redbox added game rentals in some markets and is now adding Blu-ray rentals to the mix. Redbox announced this week that it is putting Blu-ray titles into 13,300 of its kiosks across the country. The Blu-ray titles will rent for $1.50 per night compared to the $1 per night a standard DVD rents for. Redbox plans to have Blu-ray films in all of its 23,000 kiosks by this fall.

"Offering Blu-ray rentals is an exciting opportunity for redbox to expand our product offerings and build on the relationships that we've established with millions of consumers nationwide," said Mitch Lowe, president, redbox. "Redbox is a convenient, affordable home entertainment provider and we're delighted to offer consumers their favorite movies on the increasingly popular Blu-ray Disc format." 

The Blu-ray selection is currently very limited in Redbox kiosks with the only films being "The Book of Eli," "Bounty Hunter," "Brooklyn's Finest" and "Green Zone". New Blu-ray titles will be added each week.

Redbox has setup a special section on its official site that allows users to search for Blu-ray kiosks in their area.





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RE: Too Bad
By drycrust3 on 7/30/2010 12:13:54 PM , Rating: 2
I agree, I wondered why they even bothered getting into a scrap over a format that even then might have had a life of just 10 years. To me the lower prices are more the result of low demand and less being forced by competition.
As it is, the internet has already pushed the CD store out of the malls, and movie rental businesses will be next.


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