Many
Blockbuster locations have gone out of business with the firm closing
one in five of its rental locations. While traditional movie
rental stores like Blockbuster appear to be on the way out, Redbox
and its kiosk business is growing and looking to expand.
Redbox
added game
rentals in some markets and is now adding
Blu-ray rentals to the mix. Redbox announced this week that
it is putting Blu-ray titles into 13,300 of its kiosks across the
country. The Blu-ray titles will rent for $1.50 per night compared to
the $1 per night a standard DVD rents for. Redbox plans to have
Blu-ray films in all of its 23,000 kiosks by this fall.
"Offering
Blu-ray rentals is an exciting opportunity for redbox to expand our
product offerings and build on the relationships that we've
established with millions of consumers nationwide," said Mitch
Lowe, president, redbox. "Redbox is a convenient, affordable
home entertainment provider and we're delighted to offer consumers
their favorite movies on the increasingly popular Blu-ray Disc
format."
The Blu-ray selection is currently very
limited in Redbox kiosks with the only films being "The Book of
Eli," "Bounty Hunter," "Brooklyn's Finest"
and "Green Zone". New Blu-ray titles will be added each
week.
Redbox
has setup a special section on its official site that allows users to
search for Blu-ray kiosks in their area.