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Phone is months from launch, but bragging match has already started

Windows Phone 7 may have its rough edges (no multitaskingno copy and paste), but it does appear to have a number of relatively enthusiastic hardware partners.  And now AT&T has revealed itself as a key ally with some big claims.

A spokeswoman for AT&T, the second largest mobile phone carrier in the U.S., told 
PC World, "We'll be the premier carrier for Windows Phone 7.  We haven't given guidance on timing."

Altimeter Group analyst Michael Gartenberg claimed in a Twitter post last week that AT&T has plans to buy 8 million Windows Phone 7 smartphones.  That's a fair number, but still very plausible considering that globally 55 million smart phones were sold in Q1 2010.

There's no telling yet what exactly AT&T means by being the "premier" carrier of the new Microsoft smart phones.  It could simply be alluding to the company's data network, which is generally regarded as superior to that of America's top carrier, Verizon.  Or it could even be suggesting something more exciting.

Regardless, Microsoft likely is more willing to work with AT&T after Verizon's involvement in the trainwreck that was Microsoft Kin.  While the failure of Kin rests mostly on Microsoft's shoulders, Verizon deserves a bit of blame as well -- it could have offered more competitive pricing and advertised it more effectively.

In the wake of Kin and questions about Windows Phone 7, AT&T seems like the only one enthusiastic about Microsoft's upcoming phone platform.  Sprint and Verizon reportedly refused comment on the platform and T-Mobile never responded to a request for comment.

For AT&T, regardless of how Windows Phone 7 is received Windows Phone 7 could play a key role to drawing in more customers.  AT&T has always prided itself for having a diverse portfolio of smartphones.  While its Android offerings have been a bit lacking, it has, of course, the infamous iPhone.  And its spokesperson recently bragged to us that the company has "more smartphones than any other U.S. carrier."

Thus Windows Phone 7 products, like the Dell Lightning, should form a critical fourth pillar to AT&T's efforts, which currently consist mostly of Apple, Blackberry, and Android smartphones.



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RE: Rough around the edges
By NellyFromMA on 7/28/2010 1:43:59 PM , Rating: 2
Evidentally, most people don't even seem to care if there phone functions very well at all i.e. the iPhone antenna gaffe. If that's not a big deal, it's hard to imagine what is..


RE: Rough around the edges
By QueBert on 7/30/2010 3:26:33 AM , Rating: 1
It might not be a big deal to most, because most aren't effected by this "problem" I now have 8 friends with iPhone 4's. I bring this "problem" up to them whenever I happen to see or talk to them. Not a single one has had a dropped call. Perhaps they should care because there is a problem, even thought they're not effected by it? I'm not saying people aren't having problems are, many are, but the overwhelming majority of iPhone 4 owners are not. I'm sure it's a big deal to those who are getting dropped calls, but to my 8 friends they could give a shit less.


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads














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