Phone is months from launch, but bragging match has already started
Windows
Phone 7 may have its rough edges (no
multitasking, no
copy and paste), but it does appear to have a number of
relatively enthusiastic
hardware partners. And now AT&T has revealed itself as
a key ally with some big claims.
A spokeswoman for AT&T,
the second largest mobile phone carrier in the U.S., told PC
World,
"We'll be the premier carrier for Windows Phone 7. We
haven't given guidance on timing."
Altimeter Group
analyst Michael Gartenberg claimed in a Twitter
post last week that AT&T has plans to buy 8 million
Windows Phone 7 smartphones. That's a fair number, but still
very plausible considering that globally 55 million smart phones were
sold in Q1 2010.
There's no telling yet what exactly AT&T
means by being the "premier" carrier of the new Microsoft
smart phones. It could simply be alluding to the company's data
network, which is generally regarded as superior to that of America's
top carrier, Verizon. Or it could even be suggesting something
more exciting.
Regardless, Microsoft likely is more willing to
work with AT&T after Verizon's involvement in the trainwreck
that was Microsoft Kin. While the failure of Kin rests
mostly on Microsoft's shoulders, Verizon deserves a bit of blame as
well -- it could have offered more competitive pricing and advertised
it more effectively.
In the wake
of Kin and questions about Windows Phone 7, AT&T seems
like the only one enthusiastic about Microsoft's upcoming phone
platform. Sprint and Verizon reportedly refused comment on the
platform and T-Mobile never responded to a request for comment.
For
AT&T, regardless of how Windows Phone 7 is received Windows Phone
7 could play a key role to drawing in more customers. AT&T
has always prided itself for having a diverse portfolio of
smartphones. While its Android offerings have been a bit
lacking, it has, of course, the infamous
iPhone. And its spokesperson recently bragged to us that
the company has "more smartphones than any other U.S.
carrier."
Thus Windows Phone 7 products, like the
Dell Lightning, should form a critical fourth pillar to AT&T's
efforts, which currently consist mostly of Apple, Blackberry, and
Android smartphones.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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