Print 36 comment(s) - last by BigToque.. on Aug 2 at 11:07 AM

Phone is months from launch, but bragging match has already started

Windows Phone 7 may have its rough edges (no multitaskingno copy and paste), but it does appear to have a number of relatively enthusiastic hardware partners.  And now AT&T has revealed itself as a key ally with some big claims.

A spokeswoman for AT&T, the second largest mobile phone carrier in the U.S., told 
PC World, "We'll be the premier carrier for Windows Phone 7.  We haven't given guidance on timing."

Altimeter Group analyst Michael Gartenberg claimed in a Twitter post last week that AT&T has plans to buy 8 million Windows Phone 7 smartphones.  That's a fair number, but still very plausible considering that globally 55 million smart phones were sold in Q1 2010.

There's no telling yet what exactly AT&T means by being the "premier" carrier of the new Microsoft smart phones.  It could simply be alluding to the company's data network, which is generally regarded as superior to that of America's top carrier, Verizon.  Or it could even be suggesting something more exciting.

Regardless, Microsoft likely is more willing to work with AT&T after Verizon's involvement in the trainwreck that was Microsoft Kin.  While the failure of Kin rests mostly on Microsoft's shoulders, Verizon deserves a bit of blame as well -- it could have offered more competitive pricing and advertised it more effectively.

In the wake of Kin and questions about Windows Phone 7, AT&T seems like the only one enthusiastic about Microsoft's upcoming phone platform.  Sprint and Verizon reportedly refused comment on the platform and T-Mobile never responded to a request for comment.

For AT&T, regardless of how Windows Phone 7 is received Windows Phone 7 could play a key role to drawing in more customers.  AT&T has always prided itself for having a diverse portfolio of smartphones.  While its Android offerings have been a bit lacking, it has, of course, the infamous iPhone.  And its spokesperson recently bragged to us that the company has "more smartphones than any other U.S. carrier."

Thus Windows Phone 7 products, like the Dell Lightning, should form a critical fourth pillar to AT&T's efforts, which currently consist mostly of Apple, Blackberry, and Android smartphones.

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RE: Rough around the edges
By FingerMeElmo on 7/28/2010 10:57:42 AM , Rating: 2
actually, although its not going to add multitasking right out of the box, except for the core apps and functions, the way it handles app switching is very simular to the current top dog in the market, the iPhone. sure iOS4 is suppose to enable "multitasking" but in reality, all it does is freeze most apps in place so that they dont have to reload when you backout of and reopen them. its called "freeze stating" and WP7 has it. only some apps in the iOS4 plateform really do anything in the background and thats really relegated to GPS and Music services like pandora. WP7 also has Pandora built in ;) . the whole MIA copy and paste thing IS pretty lame though

RE: Rough around the edges
By zmatt on 7/28/2010 11:15:30 AM , Rating: 2
iPhone multitasking is meh at best and a joke at the worst. Comparing it to that doesn't exactly instill confidence.

RE: Rough around the edges
By FingerMeElmo on 7/28/2010 11:32:47 AM , Rating: 2
you're right :( . freeze stating is better than nothing though lol

RE: Rough around the edges
By UsernameX on 7/28/2010 11:15:46 AM , Rating: 2
I was really excited to get a windows phone honestly. Future updates will eventually fix those 'missing features.' I'm a Sprint customer and while I was going to support the windows phone through it's hardships, it's because of the hardships that I'm not going to switch providers.

RE: Rough around the edges
By smegz on 7/28/2010 1:07:00 PM , Rating: 2
This is assuming that Microsoft will push out Windows Phone 7 updates at all. In the past, they have left it to the phone manufacturers which was hit or miss. Usually you had to go out on your own and find a better ROM yourself (I'm looking at you HTC.)

RE: Rough around the edges
By omnicronx on 7/28/2010 2:08:15 PM , Rating: 3
No assuming here, MS WILL be handling updates this time around.

Sounds like they have done what Android should be doing. Separating core system files from carrier based files. This way they can roll out certain updates independently of the carrier.

Here is a good image that explains the process.

RE: Rough around the edges
By Alexvrb on 7/28/2010 4:31:57 PM , Rating: 2
That's part of what they were aiming for all along. It'd be awesome if we can bypass the carriers and phone manufacturers for at least core updates, since they're often very slow in adopting updates.

RE: Rough around the edges
By Mojo the Monkey on 7/29/2010 3:59:28 PM , Rating: 2
I'll believe it when I see it. Windows has a reputation of being a slow-to-adapt brand. If WP7 does, by some miracle, arrive with some killer app or feature, an android release enabling such a feature will be hot on its heels. I dont think one could safely assume the opposite is true for WP7 quickly adopting a new feature debuting on an android device, though.

My point is that I dont think I'll see a lot of killer innovation other than a flash-in-the-pan "neato looking" interface. Android developers are practically frothing at the mouth to add features to their OS that the average end-user can appreciate.

WP7 will be more of the same, some update 12 months in with a security fix and some additional network compliance feature for internal VPN access as a company phone.

RE: Rough around the edges
By Yawgm0th on 7/28/2010 12:46:56 PM , Rating: 1
the current top dog in the media, the iPhone.

Fixed that for you.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson

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