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Print 36 comment(s) - last by BigToque.. on Aug 2 at 11:07 AM

Phone is months from launch, but bragging match has already started

Windows Phone 7 may have its rough edges (no multitaskingno copy and paste), but it does appear to have a number of relatively enthusiastic hardware partners.  And now AT&T has revealed itself as a key ally with some big claims.

A spokeswoman for AT&T, the second largest mobile phone carrier in the U.S., told 
PC World, "We'll be the premier carrier for Windows Phone 7.  We haven't given guidance on timing."

Altimeter Group analyst Michael Gartenberg claimed in a Twitter post last week that AT&T has plans to buy 8 million Windows Phone 7 smartphones.  That's a fair number, but still very plausible considering that globally 55 million smart phones were sold in Q1 2010.

There's no telling yet what exactly AT&T means by being the "premier" carrier of the new Microsoft smart phones.  It could simply be alluding to the company's data network, which is generally regarded as superior to that of America's top carrier, Verizon.  Or it could even be suggesting something more exciting.

Regardless, Microsoft likely is more willing to work with AT&T after Verizon's involvement in the trainwreck that was Microsoft Kin.  While the failure of Kin rests mostly on Microsoft's shoulders, Verizon deserves a bit of blame as well -- it could have offered more competitive pricing and advertised it more effectively.

In the wake of Kin and questions about Windows Phone 7, AT&T seems like the only one enthusiastic about Microsoft's upcoming phone platform.  Sprint and Verizon reportedly refused comment on the platform and T-Mobile never responded to a request for comment.

For AT&T, regardless of how Windows Phone 7 is received Windows Phone 7 could play a key role to drawing in more customers.  AT&T has always prided itself for having a diverse portfolio of smartphones.  While its Android offerings have been a bit lacking, it has, of course, the infamous iPhone.  And its spokesperson recently bragged to us that the company has "more smartphones than any other U.S. carrier."

Thus Windows Phone 7 products, like the Dell Lightning, should form a critical fourth pillar to AT&T's efforts, which currently consist mostly of Apple, Blackberry, and Android smartphones.



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Hurray.
By Smilin on 7/28/2010 10:07:52 AM , Rating: 0
You'll finally be able to make a phone call on AT&Ts network.




RE: Hurray.
By TheRequiem on 7/28/2010 10:19:07 AM , Rating: 3
Actually, what I was thinking is, "wow, what a good way for Microsoft to ruin brand recognition"...


RE: Hurray.
By FingerMeElmo on 7/28/2010 10:50:56 AM , Rating: 5
How about you feast on these 2 articles before opening your mouth again

http://www.pcworld.com/article/189592/atandt_roars...

http://www.boygeniusreport.com/2010/07/24/yankee-g...

Sure, AT&T still has SF as a problem market but as a whole, they're much better than the media wants to give them credit for. sure, they do things that kinda make you question there intelligence but for he most part, that are a solid provider. you also get a much better appreciation for those numbers when you realize they have the largest smarphone / connected data device user base


RE: Hurray.
By HighWing on 7/28/2010 11:45:47 AM , Rating: 2
Numbers and 3rd party tests aside, I know very few AT&T customers who are happy with AT&T's overall service. And THAT is why the media picks on them as much as they do as even the media people locked into iPhone plans consistently complain about the service.

All the tests in the world can say AT&T has the best service, but if the customers don't think so... than bottom line is they don't!


RE: Hurray.
By TheRequiem on 7/28/2010 12:07:22 PM , Rating: 1
Incorrect, according to JD Power Associates and overall CSAT (Customer Satisfaction Survey's) reports, AT&T has been on a continuous decline. Even Sprint has suprassed AT&T in Customer Satisfaction and T-Mobile is almost at pair with them now. I am on AT&T and I've seen service actually degrade in my area with several different phones.


RE: Hurray.
By omnicronx on 7/28/2010 1:11:52 PM , Rating: 2
How about you remain objective and realize what those articles are comparing?

Its irrelevent what these tests show if it is not a good indication of how their network is as a hole. When it comes down to it, I would rather have half the speed and have my network work in more places pretty much all the time, then to have spotty signal and good speeds where I actually get 3G.

When it comes down to it AT&T 3G roll out was basically from scratch, Verizons, Sprints etc was not. The CDMA 3G rollout was basically on the handset end, pretty much all existing 2G towers were easily converted to 3G. Same cannot be said for AT&T and its 3G which is based on WCDMA and is completely different than previous GSM technologies.

We continue to see the effects of this today, and its not going to change anytime soon, especially in rural areas which don't seem to be of any focus to AT&T.

If you live in an area with constant good AT&T reception, than these articles will surely benefit your decision making process, if you don't you might as well discount them completely.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation














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