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The UFC thinks prison time for pirates would KO piracy.  (Source: Sherdog.com)
"When people start going to jail, people will stop doing it." -- UFC President Dana White on piracy

Zuffa LLC, owned by brothers Lorenzo Fertitta and Frank Fertitta III, is the world's largest provider of pay-per-view content today.  The company owns and operates the Ultimate Fighting Championship, the world's top professional mixed martial arts organization.

The UFC has been among several pay-per-view providers to crack down hard on internet video uploads in recent years.  With fights finding their way onto YouTube and other video sharing sites, the UFC has tried a variety of approaches to cut off the flow of its performances onto the internet.

On Monday, the UFC announced that it has subpoenaed Justin.tv and Ustream.tv -- two major live video stream sites.  The UFC's owners claim that the sites' users purchased pay-per-view buys and then rebroadcast them on the web for all to see.

According the UFC a single IP address uploaded streams from UFC 108 and UFC 110, held this year.  These streams respectively drew 36,000 and 78,000 non-paying viewers.

Under the Digital Millennium Copyright Act, content owners can use subpoenas to force service providers to reveal the identities of individuals who upload infringed content.  The UFC already announced reaching "confidential settlements" with 500 people and businesses for illegal broadcasts and viewing.

UFC President Dana White states, "I can't wait to go after the thieves that are stealing our content.  This is a fight we will not lose."

He hopes that the U.S. Congress adopts the most sweeping provisions of upcoming ACTA pact, which could send those uploading copyrighted materials to prison.  He states, "When people start going to jail, people will stop doing it."

The UFC is a popular piracy target due to the high cost of its PPV buys.  The company airs approximately twelve PPV events annually and sells them for $44.95 each, or $55.95 for an HD version.  In 2009 the UFC is estimated to have sucked in $350M USD in PPV revenue.  However, at January's UFC 106, alone, it estimates that there were 140,000 non-paying viewers of 271 illegal streams, amounting to approximately $6.3M USD in lost revenue.

One driving force behind the UFC's piracy crackdown is also growing competition from smaller competitive leagues like Strikeforce.  Strikeforce has put on a number of recent highly successful events including a recent shocking upset of Russian MMA legend Fedor Emelianenko by Brazil's Fabricio Werdum and a massive knockout by female bantamweight champ, Canada's Sarah Kauffman, over Roxanne Modafferi.  Unlike the UFC, Strikeforce generally televises its main card on cable television thanks to deals with CBS, Showtime, and others.



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Fake show
By zibby on 7/27/2010 12:05:05 PM , Rating: -1
Even if they paid me, I wouldn't watch it.




RE: Fake show
By msheredy on 7/27/2010 12:20:10 PM , Rating: 3
Judging by your title I can tell that you haven't seen one. These are far from fake bro.


RE: Fake show
By eskimospy on 7/27/2010 8:55:58 PM , Rating: 2
But I've always been disappointed. Then again I hear they changed the rules so maybe it got better.

I remember when I first heard about it I was so psyched. The matches would be something like:

'FIGHTER 1 has spent the last decade earning 45 black belts from space marines in the bottom of an ACTIVE VOLCANO!!!!'

'Fighter 2 got here by head-butting his way out of a Mongolian insane asylum after strangling all the guards with his penis!!!!!'

By that point I was so stoked to see the fight I was about to vibrate through my chair, and then the fight would start.... and the two guys would fall down on the ground and start 69ing for 10 minutes until someone got punched and gave up. So... I gave up.


RE: Fake show
By jamesjwb on 7/27/2010 10:38:06 PM , Rating: 2
lol, that was hilarious.


"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il














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