Print 40 comment(s) - last by petrosy.. on Jul 27 at 7:40 PM

AMOLED and SLCD screens will be used on Nexus One and Desire

A shortage of devices on the smartphone market like the high-end iPhone 4 smartphone is often caused by a lack of key components. Builders of LCD screens for smartphones like Samsung and LG Display can’t keep up with demand from Apple and other companies like HTC.

HTC is having problems getting enough of its AMOLED displays for use in its smartphones like the HTC Desire and the Nexus One.

HTC announced today that it would move some of its smartphones from AMOLED screens that are in short supply to a more readily available Super LCD or SLCD screens. HTC figures that the differences in the screens are so minimal that buyers won't be able to tell the difference between the two screen types. HTC will apparently continue to source as many AMOLED screens as it can and will fill in the gaps with the SLCD from Sony.

The display that will be used is the Sony VSPEC III LCD promising good color, contrast, broad viewing angles, and improved power efficiency. HTC will likely catch grief from buyers if there is no way to tell which type of screen they are getting on models that use both AMOLEDs and SLCD displays.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

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RE: maybe
By omnicronx on 7/26/2010 1:00:25 PM , Rating: 1
I see it as more of a
"Hey, here is a more cost effective product, lets sell it to the developing markets, where it makes more sense from an economic standpoint"

The fact that the 'few' people in Brazil (using your example) would notice does not really mean anything, if a company can attract the mass market (or just increase their market in general) by lowering the price for a small difference in the display, it not only benefits the manufacturer, but a far greater portion of the population in question.

RE: maybe
By Marlonsm on 7/26/2010 2:01:10 PM , Rating: 2
My point is that if they want to sell it to more than (rich) gadget lovers, they will have to change much more of the phone than just the screen.
The latest high-end Android over here is the Milestone (the GSM Droid), although soon the Desire and the Galaxy S might also be available. This kind of phone costs about R$1200 (some US$700) with a contract.
So it's not something most people can buy. Many people here just opt for those low-quality KIRFs, there are much more HiPhones, BlackBArries and NokLas than real iPhones, Blackberries and Nokias

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