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AMOLED and SLCD screens will be used on Nexus One and Desire

A shortage of devices on the smartphone market like the high-end iPhone 4 smartphone is often caused by a lack of key components. Builders of LCD screens for smartphones like Samsung and LG Display can’t keep up with demand from Apple and other companies like HTC.

HTC is having problems getting enough of its AMOLED displays for use in its smartphones like the HTC Desire and the Nexus One.

HTC announced today that it would move some of its smartphones from AMOLED screens that are in short supply to a more readily available Super LCD or SLCD screens. HTC figures that the differences in the screens are so minimal that buyers won't be able to tell the difference between the two screen types. HTC will apparently continue to source as many AMOLED screens as it can and will fill in the gaps with the SLCD from Sony.

The display that will be used is the Sony VSPEC III LCD promising good color, contrast, broad viewing angles, and improved power efficiency. HTC will likely catch grief from buyers if there is no way to tell which type of screen they are getting on models that use both AMOLEDs and SLCD displays.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

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In other news...
By nvalhalla on 7/26/2010 12:40:21 PM , Rating: 2
Due to a shortage of 1080p LCD screens, Sony had decided to use 720p screens in some models.

"Our research shows most people can't even tell the difference between 1080p and 720p. We're sure no one will mind..."

Seriously, I would be upset if they used a different screen in my phone than the one it is advertised to have. I don't want an AMOLED as it has worse direct sunlight performance and I know a few people who broke their N1 screens just setting them down, but it's not ok to just swap panels with a completely different technology. Some people want the high contrast of AMOLED and don't mind the downsides. This is a bad decision by HTC and I'm going to have to keep an eye out for things like this when I buy phones from them.

RE: In other news...
By melgross on 7/26/2010 4:26:03 PM , Rating: 2
I agree that they should tell when moving to a different technology screen. But AMOLEDS don't really have much better contrast, because under most practical usage, they are dimmer than LCDs. It's only under dimmer lighting, when LCDs are turned down that they appear to have better contrast.

You may notice that contrast isn't usually measured with AMOLED devices, because odd numbers (such as a million to one, or even infinite) will be shown, that don't represent the actual visual contrast seen most of the time.

I consider the much brighter screens of the better LCD devices much more important that the blacks from AMOLEDS. Especially from the iPhone 4 and a few of the newer Android phones.

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