shortage of devices on the smartphone market like the high-end iPhone 4
smartphone is often caused by a lack of key components. Builders of LCD screens
for smartphones like Samsung and LG Display can’t keep up with demand from
Apple and other companies like HTC.
HTC is having problems getting enough of its AMOLED displays for use in its
smartphones like the HTC Desire and the Nexus One.
HTC announced today that it would move some of its smartphones from AMOLED
screens that are in short supply to a more readily available Super LCD or SLCD
screens. HTC figures that the differences in the screens are so minimal that
buyers won't be able to tell the difference between the two screen types. HTC
will apparently continue to source as many AMOLED screens as
it can and will fill in the gaps with the SLCD from Sony.
The display that will be used is the Sony VSPEC III LCD promising good color,
contrast, broad viewing angles, and improved power efficiency. HTC will likely
catch grief from buyers if there is no way to tell which type of screen they
are getting on models that use both AMOLEDs and SLCD displays.
“HTC is experiencing high-demand for many of our phones, specifically our
phones with 3.7 inch displays. The new SLCD display technology enables us to
ramp up our production capabilities quickly to meet the high-demand,” said
Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a
comparable visual experience to HTC’s current 3.7 inch displays with some
additional benefits including battery performance.”
quote: "Hey, here is a more cost effective product, lets sell it to the developing markets, where it makes more sense from an economic standpoint"