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AMOLED and SLCD screens will be used on Nexus One and Desire

A shortage of devices on the smartphone market like the high-end iPhone 4 smartphone is often caused by a lack of key components. Builders of LCD screens for smartphones like Samsung and LG Display can’t keep up with demand from Apple and other companies like HTC.

HTC is having problems getting enough of its AMOLED displays for use in its smartphones like the HTC Desire and the Nexus One.

HTC announced today that it would move some of its smartphones from AMOLED screens that are in short supply to a more readily available Super LCD or SLCD screens. HTC figures that the differences in the screens are so minimal that buyers won't be able to tell the difference between the two screen types. HTC will apparently continue to source as many AMOLED screens as it can and will fill in the gaps with the SLCD from Sony.

The display that will be used is the Sony VSPEC III LCD promising good color, contrast, broad viewing angles, and improved power efficiency. HTC will likely catch grief from buyers if there is no way to tell which type of screen they are getting on models that use both AMOLEDs and SLCD displays.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

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Is it Sunlight viewable?
By bildan on 7/26/2010 12:20:28 PM , Rating: 1
I live my life outdoors so the first thing I do with a new device is walk outside into direct sunlight and see if I can read the screen - if not, no matter how many functions it offers, it's crap. No LCD or, so far, any OLED screen works in direct sunlight.

There's a huge market of people like me who would run to the nearest store to buy "outdoor friendly" devices. Just think of the military market. Why can't these guys get this?

RE: Is it Sunlight viewable?
By Solandri on 7/26/2010 1:53:56 PM , Rating: 2
Transflective screens have been around for a while. My laptop from 1995 had one and when using it in sunlight I'd just turn the backlight off. They are perfectly readable in sunlight.

Their problem is that the active area of their pixels is smaller, meaning compared side-by-side with a regular screen indoors, they appear dimmer and not as contrasty. Unfortunately, nearly all phones are sold indoors, so people don't learn about the sunlight deficiency until they've bought the product and take it outdoors.

Most of the handheld (not car-mounted) GPSes I've seen use transflective screens. I'm as puzzled as you are why they don't have a bigger presence in the cell phone market.

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

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