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AMOLED and SLCD screens will be used on Nexus One and Desire

A shortage of devices on the smartphone market like the high-end iPhone 4 smartphone is often caused by a lack of key components. Builders of LCD screens for smartphones like Samsung and LG Display can’t keep up with demand from Apple and other companies like HTC.

HTC is having problems getting enough of its AMOLED displays for use in its smartphones like the HTC Desire and the Nexus One.

HTC announced today that it would move some of its smartphones from AMOLED screens that are in short supply to a more readily available Super LCD or SLCD screens. HTC figures that the differences in the screens are so minimal that buyers won't be able to tell the difference between the two screen types. HTC will apparently continue to source as many AMOLED screens as it can and will fill in the gaps with the SLCD from Sony.

The display that will be used is the Sony VSPEC III LCD promising good color, contrast, broad viewing angles, and improved power efficiency. HTC will likely catch grief from buyers if there is no way to tell which type of screen they are getting on models that use both AMOLEDs and SLCD displays.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

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Handset makers need to reduce models
By vision33r on 7/26/2010 12:14:41 PM , Rating: 2
HTC, Samsung, and others should reduce the number of models they are producing while supplies are tight.

There are just way too many variation models. If one model doesn't sell as well as another model and uses the same LCD, all the unsold phones are wasted.

Another bad thing with these constant releases, it's pushing demand for supplies faster than ever. If a model of droid gets a refresh one a year, that's fine but when you have 3-4 releases in a span of 6 months, some geeks are changing their phones out too quickly and their older phones gets tossed aside.

By omnicronx on 7/26/2010 12:46:22 PM , Rating: 2
I don't follow your logic, are you really trying to imply that a manufacturer will just chug along making displays for phones that do not have demand and that will sit on the shelves?

If a certain model is in high demand, it will most likely be prioritized over the device with lower demand.

Furthermore, i can't think of a phone using an AMOLED display on the market right now that is not in high demand or where shortages have not been reported.

So taking this into account, it really would not matter how you split up your inventory.

By HotFoot on 7/26/2010 1:04:15 PM , Rating: 2
Yes please save me from all this choice! /jk

Really, if they're making good money with the strategy, then it's working. If they can convince some people that they really should spend hundreds of dollars on new hardware every few months, then good for them. I hope to get at least a couple years out of my phone before I sell it, and by the time it's replaced I expect some very nice portable devices on the market.

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