Print 40 comment(s) - last by petrosy.. on Jul 27 at 7:40 PM

AMOLED and SLCD screens will be used on Nexus One and Desire

A shortage of devices on the smartphone market like the high-end iPhone 4 smartphone is often caused by a lack of key components. Builders of LCD screens for smartphones like Samsung and LG Display can’t keep up with demand from Apple and other companies like HTC.

HTC is having problems getting enough of its AMOLED displays for use in its smartphones like the HTC Desire and the Nexus One.

HTC announced today that it would move some of its smartphones from AMOLED screens that are in short supply to a more readily available Super LCD or SLCD screens. HTC figures that the differences in the screens are so minimal that buyers won't be able to tell the difference between the two screen types. HTC will apparently continue to source as many AMOLED screens as it can and will fill in the gaps with the SLCD from Sony.

The display that will be used is the Sony VSPEC III LCD promising good color, contrast, broad viewing angles, and improved power efficiency. HTC will likely catch grief from buyers if there is no way to tell which type of screen they are getting on models that use both AMOLEDs and SLCD displays.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

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By Gul Westfale on 7/26/2010 12:05:23 PM , Rating: -1
maybe they could sell amoled phones in first world markets, and SLCDs in developing markets. this would allow them to keep their reputation intact over here, while perhaps offering lower prices for the SLCD phons in markets where people don't spend as much money on phones.

RE: maybe
By Marlonsm on 7/26/2010 12:31:30 PM , Rating: 3
I don't really like the idea of: "Hey, here is an inferior product, lets sell it to the developing markets, they won't notice the difference"
Well, the few people who buy this kind of (expensive) gadget here in Brazil is likely to notice it.

RE: maybe
By adiposity on 7/26/2010 12:40:33 PM , Rating: 2
Good point--in developing markets, such a phone is even more highly prized. So that might be the worst place to ship inferior screens.

OTOH, the SLCDs are supposed to be very good...and I don't think the AMOLEDs on Incredible etc., are that great. They have a grainy look on small text, due to having less than 3 subpixels per pixel.

RE: maybe
By tank171 on 7/26/2010 1:37:41 PM , Rating: 2
They have 3 subpixels per pixel... Red, green, and blue. Pretty much all displays have 3, and AMOLED is no exception. Some have 4, but I dont know of any full color ones that have less than 3.

RE: maybe
By chaos386 on 7/26/2010 2:33:40 PM , Rating: 3
Some AMOLED screens, like that on the Nexus One and other phones, use a PenTile grid, so there are in fact only two subpixels per pixel: alternating double-width red/blue subpixels and green subpixels.

Ars Technica did an article about it:

RE: maybe
By Fluppeteer on 7/26/2010 3:08:50 PM , Rating: 2
Absolutely. And the "HTC figures that the differences in the screens are so minimal that buyers won't be able to tell the difference between the two screen types." is nonsense - if it weren't for the PenTile arrangement, I'd have followed my other half's lead and replaced my Touch Pro 2 with a Desire by now. (She has a Desire, she's very happy with it; I can't stand the speckles.) Given the fuss, I'm surprised HTC aren't pushing it as a genuine alternative, like the glossy/matte screen options on laptops.

Give me a DVGA or better display in an Android device and I'll get my credit card out; I'm sure there's a rush to catch up with the iPhone 4, so now feels like a bad time to buy WVGA. Especially if you bolt on a pico-projector (Samsung Beam, where art thou?)

Not that I have anything against OLED per se - it's the PenTile arrangement (which is very clever, but no match for RGB stripes of the same nominal resolution) that I dislike.

RE: maybe
By leexgx on 7/26/2010 5:11:37 PM , Rating: 2
the HTC desire i got was not impressed on the screen as my HTC HD1 and the HTC G1 text is normal on the desire (guessing the nexus one) all the dots are offset to each other so no lines any more just offset lines and not so clear text

Samsung galaxy S and the Sony Ericsson Xperia X10 (big one) are fully flat lines and perfect DPI rendering (text and pictures) that my dad and sister got it

bit stupid of me getting the HTC desire (was the only google phone they had that was 1ghz) but apart form that the desire is way better then the G1 every thing just happens right away as well, i can use it for more then 5hrs as well with out charging or fitting an 2200mha batt (as i did), norm use 1.5 days i get out of the HTC desire unless i run something i know will run it down faster then normal (where as the g1 or iphone seems to die quite fast under light use)

RE: maybe
By Gul Westfale on 7/26/2010 3:03:04 PM , Rating: 2
but, as i said, at a lower price point, which would make sense n a poorer country.

RE: maybe
By rudy on 7/26/2010 6:06:19 PM , Rating: 2
I know that in 1 "poorer" country these phones cost more than here take into account the lower wage and they are paying a ton more for these phones. So I think shipping them an inferior product is a really bad idea.

RE: maybe
By omnicronx on 7/26/2010 1:00:25 PM , Rating: 1
I see it as more of a
"Hey, here is a more cost effective product, lets sell it to the developing markets, where it makes more sense from an economic standpoint"

The fact that the 'few' people in Brazil (using your example) would notice does not really mean anything, if a company can attract the mass market (or just increase their market in general) by lowering the price for a small difference in the display, it not only benefits the manufacturer, but a far greater portion of the population in question.

RE: maybe
By Marlonsm on 7/26/2010 2:01:10 PM , Rating: 2
My point is that if they want to sell it to more than (rich) gadget lovers, they will have to change much more of the phone than just the screen.
The latest high-end Android over here is the Milestone (the GSM Droid), although soon the Desire and the Galaxy S might also be available. This kind of phone costs about R$1200 (some US$700) with a contract.
So it's not something most people can buy. Many people here just opt for those low-quality KIRFs, there are much more HiPhones, BlackBArries and NokLas than real iPhones, Blackberries and Nokias

RE: maybe
By yomamafor1 on 7/26/10, Rating: -1
RE: maybe
By petrosy on 7/26/2010 7:53:53 PM , Rating: 2
.... Um America is a 3rd world country... they just haven't realised it yet!

RE: maybe
By Alareth on 7/26/2010 9:51:21 PM , Rating: 2
Perhaps you should do some research into what the term third world actually means.

RE: maybe
By petrosy on 7/26/2010 10:55:13 PM , Rating: 2
Don't get your panties in a knot.
It's called sarcasm not sure if you heard of it?

Maybe get a dictionary and look it up... while you there maybe look up "Socialism" "Communism" and "Democracy"... once you found the definition maybe you can enlighten some of the other US posters on what those terms mean

RE: maybe
By bill4 on 7/27/2010 10:00:26 AM , Rating: 2
More arrogant fat Europeans preaching to us lowly Americans. No wonder the world hates Europe.

BTW, Europe is much closer to third world than the USA, just saying. Especially places like Portugal and Spain.

RE: maybe
By bill4 on 7/27/2010 10:02:56 AM , Rating: 2
So perhaps by "third world" he meant they should sell these substandard phones in Europe. Lolololol. That's pretty funny. True though.

Although with Obama, America will join theEuro's down in third world land soon enough

RE: maybe
By petrosy on 7/27/2010 7:40:43 PM , Rating: 2
"More arrogant fat Europeans preaching to us lowly Americans. No wonder the world hates Europe."

Should that not be.... lowly Europeans preaching to fat Americans?

When you say the world hates Europe... you mean the US. News flash the world does not mean America... However as soon as you admit that, you will need to change the baseball "World" series to fat guy swining a stick series!

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