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AMOLED and SLCD screens will be used on Nexus One and Desire

A shortage of devices on the smartphone market like the high-end iPhone 4 smartphone is often caused by a lack of key components. Builders of LCD screens for smartphones like Samsung and LG Display can’t keep up with demand from Apple and other companies like HTC.

HTC is having problems getting enough of its AMOLED displays for use in its smartphones like the HTC Desire and the Nexus One.

HTC announced today that it would move some of its smartphones from AMOLED screens that are in short supply to a more readily available Super LCD or SLCD screens. HTC figures that the differences in the screens are so minimal that buyers won't be able to tell the difference between the two screen types. HTC will apparently continue to source as many AMOLED screens as it can and will fill in the gaps with the SLCD from Sony.

The display that will be used is the Sony VSPEC III LCD promising good color, contrast, broad viewing angles, and improved power efficiency. HTC will likely catch grief from buyers if there is no way to tell which type of screen they are getting on models that use both AMOLEDs and SLCD displays.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

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What a load of marketing bollocks
By AnnihilatorX on 7/26/2010 12:02:48 PM , Rating: -1
Super LCD is not a term attributed to any new LCD technology. I persume it's just some fancy name juiced up by HTC so that it doesn't sound as 'inferior' to AMOLED.

They can use the best LCD technology possible, for example, IPS panel with small dot pitches and hence high resolution, transreflective screen, etc. That'd be superior to many screens available on market

But calling it SuperLCD is just...Lame

RE: What a load of marketing bollocks
By omnicronx on 7/26/2010 12:17:50 PM , Rating: 2
They are not really called SuperLCD's, in the end as you stated they are still LCD's. S-LCD is just the company name of the joint venture between Sony and Samsung. I'm pretty sure many Sony and Samsungs sets (especially big displays) etc use displays from a S-LCD joint venture fab.

RE: What a load of marketing bollocks
By Scabies on 7/26/2010 1:22:30 PM , Rating: 2
heh, silly me was thinking SLCD was a similar term to IPS/PVA/TN etc.

a few posters below are whining about AMOLED sunlight visibilty- go get your hands on a Galaxy S. At least the T-Mobile iteration is pretty impressive in this test.

By Cheesew1z69 on 7/26/2010 1:36:33 PM , Rating: 2

S-LCD Corporation (Hangul: ?? ???, Japanese: ??·???????) is a joint venture between the South Korean Samsung Electronics Co. Ltd (50% plus 1 share) and Japanese Sony Corporation (50% minus 1 share) established in April 2004 in Chungcheongnam-do, South Korea. S-LCD, as of April 25 2008, operated with a monthly production capacity of 100,000 7th Generation Amorphous Silicon panels and 50,000 8th Generation panels,[1] which are integrated into both Samsung Electronics and Sony LCD televisions and memory cards.

RE: What a load of marketing bollocks
By bodar on 7/26/2010 11:55:18 PM , Rating: 2
That's because Samsung is using Super AMOLED, not 1st-gen AMOLED:

RE: What a load of marketing bollocks
By adder on 7/27/2010 12:17:17 PM , Rating: 2
Not true the joint venture between samsung and sony called S-Lcd is for panels found in tvs.

The lcd used in sony mobile division,cameras etc use Sony own lcd panel from Sony Mobile Corporation ,so HTC will be using it from Sony mobile Corporation

By Cincybeck on 7/26/2010 10:02:51 PM , Rating: 2
Samsung is using Super AMOLED screens in the Galaxy S iterations. Supposedly the touch capacitive layer for the touch screen is built into/onto the actual AMOLED screen, so there isn't another layer of plastic/glass in between the LCD and your eyes. Not for sure, but maybe they're doing the same thing with these "new" LCDs.

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