Lincoln is taking an interesting
strategy with its 2011 MKZ Hybrid. The vehicle, which is based on the
same platform as the more
plebeian Ford Fusion, will be priced at an aggressive $35,180
(including destination and delivery charges). What's most interesting
is that this is the exact same starting price for the standard MKZ
which is powered by a 3.5-liter V6 engine which produces 263 hp.
Lincoln's aggressive pricing on the MKZ
Hybrid undercuts Lexus'
HS 250h by a few hundred bucks (the HS 250h is priced from
$35,525 including destination and delivery charges). The MKZ Hybrid
also has the upper hand in the fuel economy department as well -- the
MKZ hybrid is rated at 41/36 (city/highway) versus 35/34 for the HS
Lincoln talks up the Lexus HS 250h
quite a bit in the press release and points out that the MKZ Hybrid
betters its Japanese competitor due to standard features like SYNC,
leather seating surfaces, genuine wood trim, power driver/passenger
seats, heated/cooled seats, and reverse sensing system.
"Lincoln is about delivering
luxury standard," stated John Felice, general manager for Ford
and Lincoln Marketing. "Customers are very enthusiastic about
the MKZ Hybrid and we think they will be even more excited to learn
they sacrifice nothing to be able to go green in style. We're
launching a world-class hybrid that beats all competitors, and at an
introductory price that is sure to draw the interest of new customers
It remains to be seen if luxury buyers
will flock to Lincoln showrooms instead of heading down to the Lexus
dealership. Lincoln definitely has a winner when it comes to features
and fuel economy (and some may even say styling as well), but Lexus'
brand name and reputation may still sway buyers to the less efficient
quote: Why would I get a expensive hybrid that gets only 35? To show that I am somehow green?