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Lincoln MKZ Hybrid

Lexus HS 250h
Lincoln prices the MKZ Hybrid exactly like it's V6 counterpart

Lincoln is taking an interesting strategy with its 2011 MKZ Hybrid. The vehicle, which is based on the same platform as the more plebeian Ford Fusion, will be priced at an aggressive $35,180 (including destination and delivery charges). What's most interesting is that this is the exact same starting price for the standard MKZ which is powered by a 3.5-liter V6 engine which produces 263 hp.

Lincoln's aggressive pricing on the MKZ Hybrid undercuts Lexus' HS 250h by a few hundred bucks (the HS 250h is priced from $35,525 including destination and delivery charges). The MKZ Hybrid also has the upper hand in the fuel economy department as well -- the MKZ hybrid is rated at 41/36 (city/highway) versus 35/34 for the HS 250h.

Lincoln talks up the Lexus HS 250h quite a bit in the press release and points out that the MKZ Hybrid betters its Japanese competitor due to standard features like SYNC, leather seating surfaces, genuine wood trim, power driver/passenger seats, heated/cooled seats, and reverse sensing system.

"Lincoln is about delivering luxury standard," stated John Felice, general manager for Ford and Lincoln Marketing. "Customers are very enthusiastic about the MKZ Hybrid and we think they will be even more excited to learn they sacrifice nothing to be able to go green in style. We're launching a world-class hybrid that beats all competitors, and at an introductory price that is sure to draw the interest of new customers to Lincoln."

It remains to be seen if luxury buyers will flock to Lincoln showrooms instead of heading down to the Lexus dealership. Lincoln definitely has a winner when it comes to features and fuel economy (and some may even say styling as well), but Lexus' brand name and reputation may still sway buyers to the less efficient HS 250h.



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RE: Reputation
By twhittet on 7/22/2010 12:22:20 PM , Rating: 3
YOU may get 40+, but when comparing numbers, most people use EPA standards - cuz, well, they're a standard. IF you have a Civic HX - you get 30/38, not 40+. If you don't have the HX, you get even less than that.

Why would you get an expensive hybrid that gets 41/36? Maybe you're ready to move up from an 11 yo, 2 door car that a college kid would drive. Maybe you do a lot of city driving and would appreciate the minimum 11mpg more in the city. Or maybe that the Lincoln goes 0-60 in 7.5 seconds vs 10 seconds for the Honda Civic HX, while stacked with luxury and safety features. For some odd reason I think I'd rather drive or ride in the Lincoln.


RE: Reputation
By tng on 7/26/2010 8:58:37 AM , Rating: 2
quote:
YOU may get 40+, but when comparing numbers, most people use EPA standards - cuz, well, they're a standard.

Love it, a complete misunderstanding of what I said. EPA standards have little to do with real life, in my experience.

quote:
IF you have a Civic HX - you get 30/38, not 40+. If you don't have the HX, you get even less than that.


I have a DX and if I really wanted to I could get 43 from it.

quote:
Maybe you're ready to move up from an 11 yo, 2 door car that a college kid would drive. Maybe you do a lot of city driving and would appreciate the minimum 11mpg more in the city. Or maybe that the Lincoln goes 0-60 in 7.5 seconds vs 10 seconds for the Honda Civic HX, while stacked with luxury and safety features. For some odd reason I think I'd rather drive or ride in the Lincoln.


I drive 50 miles one way to work, mostly freeway, a Lincoln that has all of the features and performance could not match what I drive now. Performance is not a big deal, I don't normally drag race people on the way to work so I could care less about 0-60.

Plus I would bet that my car gets better mileage in city than your Lincoln that you would be sprinting between lights with.

As for luxury, I put in hands free Bluetooth, DVD, Nav, backup camera, and even went through the car and added sound insulation. Enough luxury for me.


RE: Reputation
By Spuke on 7/29/2010 12:29:18 AM , Rating: 2
quote:
I have a DX and if I really wanted to I could get 43 from it.
Yes and if I had a Lincoln MKZ, I could get 48 mpg from it. Just because you can move doesn't mean everyone else has to stand still.


"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke

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