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Lincoln MKZ Hybrid

Lexus HS 250h
Lincoln prices the MKZ Hybrid exactly like it's V6 counterpart

Lincoln is taking an interesting strategy with its 2011 MKZ Hybrid. The vehicle, which is based on the same platform as the more plebeian Ford Fusion, will be priced at an aggressive $35,180 (including destination and delivery charges). What's most interesting is that this is the exact same starting price for the standard MKZ which is powered by a 3.5-liter V6 engine which produces 263 hp.

Lincoln's aggressive pricing on the MKZ Hybrid undercuts Lexus' HS 250h by a few hundred bucks (the HS 250h is priced from $35,525 including destination and delivery charges). The MKZ Hybrid also has the upper hand in the fuel economy department as well -- the MKZ hybrid is rated at 41/36 (city/highway) versus 35/34 for the HS 250h.

Lincoln talks up the Lexus HS 250h quite a bit in the press release and points out that the MKZ Hybrid betters its Japanese competitor due to standard features like SYNC, leather seating surfaces, genuine wood trim, power driver/passenger seats, heated/cooled seats, and reverse sensing system.

"Lincoln is about delivering luxury standard," stated John Felice, general manager for Ford and Lincoln Marketing. "Customers are very enthusiastic about the MKZ Hybrid and we think they will be even more excited to learn they sacrifice nothing to be able to go green in style. We're launching a world-class hybrid that beats all competitors, and at an introductory price that is sure to draw the interest of new customers to Lincoln."

It remains to be seen if luxury buyers will flock to Lincoln showrooms instead of heading down to the Lexus dealership. Lincoln definitely has a winner when it comes to features and fuel economy (and some may even say styling as well), but Lexus' brand name and reputation may still sway buyers to the less efficient HS 250h.

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RE: Interesting
By tng on 7/22/2010 11:19:34 AM , Rating: 3
It is about time that someone gave you the option of a hybrid platform without a large markup. I think that it will work for them.

There are examples of where dealers who mark up hybrids just because it is a hybrid, and that can kill the product. That is what happened to the hybrid Honda Accord, although I knew many people who wanted one, all of the dealers in the area had a $5K markup above an aleady high price, not very economical in the long run and that version of the car was shelved due to poor sales (Duh!). Toyota does not do this and the Camery hybrid is still in production.

Hope Ford puts some limits on what dealers can charge for these to keep them from being mercenary.

RE: Interesting
By fic2 on 7/22/2010 11:57:10 AM , Rating: 2
Agree. A friend of mine was looking at SUVs for his wife pre car market crash. He said that he tried to test drive a GM something SUV but the dealer wouldn't even let him test drive. He could buy it with something like a $5k markup without a test drive. Post car market crash he said the dealer was begging him to take one for a weekend to test it out. His response - F.U. I told him he should take it for the weekend drive it out to his place in the country - putting 200-300 miles on it, give it back to the dealer and then say F.U.

Sometimes it is definitely the greed dealer that kills a car.

"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
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