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Lincoln MKZ Hybrid

Lexus HS 250h
Lincoln prices the MKZ Hybrid exactly like it's V6 counterpart

Lincoln is taking an interesting strategy with its 2011 MKZ Hybrid. The vehicle, which is based on the same platform as the more plebeian Ford Fusion, will be priced at an aggressive $35,180 (including destination and delivery charges). What's most interesting is that this is the exact same starting price for the standard MKZ which is powered by a 3.5-liter V6 engine which produces 263 hp.

Lincoln's aggressive pricing on the MKZ Hybrid undercuts Lexus' HS 250h by a few hundred bucks (the HS 250h is priced from $35,525 including destination and delivery charges). The MKZ Hybrid also has the upper hand in the fuel economy department as well -- the MKZ hybrid is rated at 41/36 (city/highway) versus 35/34 for the HS 250h.

Lincoln talks up the Lexus HS 250h quite a bit in the press release and points out that the MKZ Hybrid betters its Japanese competitor due to standard features like SYNC, leather seating surfaces, genuine wood trim, power driver/passenger seats, heated/cooled seats, and reverse sensing system.

"Lincoln is about delivering luxury standard," stated John Felice, general manager for Ford and Lincoln Marketing. "Customers are very enthusiastic about the MKZ Hybrid and we think they will be even more excited to learn they sacrifice nothing to be able to go green in style. We're launching a world-class hybrid that beats all competitors, and at an introductory price that is sure to draw the interest of new customers to Lincoln."

It remains to be seen if luxury buyers will flock to Lincoln showrooms instead of heading down to the Lexus dealership. Lincoln definitely has a winner when it comes to features and fuel economy (and some may even say styling as well), but Lexus' brand name and reputation may still sway buyers to the less efficient HS 250h.

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By Spivonious on 7/22/2010 9:49:34 AM , Rating: 5
It will be interesting to see how the sales compare. If I had the choice between equally priced cars with one being a hybrid and one being a V6, I'd probably choose the hybrid.

RE: Interesting
By Dr of crap on 7/22/2010 10:33:32 AM , Rating: 2
And I think that is the reason for the pricing.

At the same price for both versions, Ford is hoping to move people to buy this car instead of others.

And there maybe those that buy the expensive cars that are more willing to "buy green" with this model.

Time will tell if this marketing idea will work for Ford. They have others that hit the mark quite well!

RE: Interesting
By GulWestfale on 7/22/2010 10:39:17 AM , Rating: 3
A fancy corolla versus a fusion with different headlights, for "only" 35k?
People who buy this crap only have themselves to blame.

RE: Interesting
By Pirks on 7/22/2010 10:52:22 AM , Rating: 1
Yah nasty filthy rich bastards buying Lexuses, Macs, Vaios and iPads left and right. They make us poor WinXP/Corolla/Chevy/Acer "value" users look so poor... boohoo.. *runs away crying rivers*

RE: Interesting
By Brandon Hill on 7/22/2010 10:53:55 AM , Rating: 3
To be fair, the HS 250h is not based on the Corolla. It's based on the European market Toyota Avensis (think of it as a European Camry).

I don't know where people are coming up with this Corolla crap...

RE: Interesting
By boobot on 7/22/2010 11:41:26 AM , Rating: 3
Simply on looks... because it really does look like a Corolla with a big "L" on the front!

RE: Interesting
By Gul Westfale on 7/22/2010 5:57:12 PM , Rating: 1
it looks like a corolla, and the 'lincoln' looks like what it is: a fusion with different headlights. for the same 35k you can buy any number of real luxury cars, infiniti G37, BMW 3 series, mercedes C class... why spend that much money on an inferior product that was designed down to a budget and then tarted up a bit to fetch more money?

RE: Interesting
By Mr Perfect on 7/22/2010 7:55:34 PM , Rating: 2
It's a shame about the MKZ being based on the FWD Fusion chassis.

Why did they stop making the RWD LS? Those cars where sexy. :(

RE: Interesting
By tng on 7/22/2010 11:19:34 AM , Rating: 3
It is about time that someone gave you the option of a hybrid platform without a large markup. I think that it will work for them.

There are examples of where dealers who mark up hybrids just because it is a hybrid, and that can kill the product. That is what happened to the hybrid Honda Accord, although I knew many people who wanted one, all of the dealers in the area had a $5K markup above an aleady high price, not very economical in the long run and that version of the car was shelved due to poor sales (Duh!). Toyota does not do this and the Camery hybrid is still in production.

Hope Ford puts some limits on what dealers can charge for these to keep them from being mercenary.

RE: Interesting
By fic2 on 7/22/2010 11:57:10 AM , Rating: 2
Agree. A friend of mine was looking at SUVs for his wife pre car market crash. He said that he tried to test drive a GM something SUV but the dealer wouldn't even let him test drive. He could buy it with something like a $5k markup without a test drive. Post car market crash he said the dealer was begging him to take one for a weekend to test it out. His response - F.U. I told him he should take it for the weekend drive it out to his place in the country - putting 200-300 miles on it, give it back to the dealer and then say F.U.

Sometimes it is definitely the greed dealer that kills a car.

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