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Apple continues to gain momentum on the back of strong Mac, iPhone sales

2010 has seen the introduction of several new or revamped products for Apple. We've seen new MacBook Pros, new MacBooks, the introduction of the iPad, a redesigned Mac mini, and of course the new iPhone 4.

Of those aforementioned products, the Mac mini and iPhone 4 were the only ones to be released since Apple's blowout Q2 2010 results. The Mac mini got flak for its $100 price increase while we the controversy surrounding the iPhone 4 is legendary.

Despite these bumps in the road since April 20, Apple's financial might is still fully on display. The company announced today that revenue for the third quarter came in at a record $15.7 billion while quarterly profit was a healthy $3.25 billion. Those numbers compare to $9.73 billion and $1.83 billion respectively from the same period one year ago. Earnings per share came in at $3.51.

Apple sold 3.47 million Macs during the quarter (33 percent increase from a year ago), 3.27 million iPads, and 8.4 million iPhones (61 percent unit growth compared to a year ago). The only downside was the company's iPod unit which saw sales drop eight percent year-over-year to a still impressive 9.41 million units for Q3.

Apple shares are up 3.5 percent in after hours trading.

It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Apple CEO Steve Jobs “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

Apple didn't give any guidance to how much “Antennagate” will cost – the company announced last last week that it would provide free cases to customers who purchased iPhone 4s and will refund the $30 purchase price of bumpers that have already been bought direct from Apple. Apple's free case/case reimbursement program will begin later this week and will last until September 30.



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RE: iPad Sales Decline
By sebmel on 7/22/2010 8:08:09 PM , Rating: 1
retrospooty:
"What is even your point by all this?"

I think it was your comment that Mac account for only 5% of computers worldwide. Considering the following comment:

retrospooty:
"But 5% is 5% and it isn't increasing."

I think you are suggesting that the products lack marketplace significance. Perhaps you think developers will not be attracted to the platform.

So I suggested that Apple's customers have money to spend and explained how that has sustained a productive community in the past.

To cover the possibility that you were suggesting that the 5% sales figure suggests the company is failing I showed how it is profitable. Today Goldman Sachs pointed out that the iPhone alone makes more profit that Nokia, RIM, Sony Ericsson, HTC and Motorola COMBINED.

So the point is two-fold:
Apple's strategy is profitable
Apple's products are relevant to developers

As for Apple's portion of the market not growing: you contradicted yourself. Apple sold about 2% of the world's computers in 1997. Now it sells 5%... but it also sells the iPod Touch, iPhone and iPad. Those are relevant in certain circumstances: the browser, for example. Safari has to be targeted because you have to add about 25 million computers to about 50 million working iPhones and iPod Touches. And now you have to add over 3 million iPads.

Look at this graphic of Apple product sales separated over time:
http://images.macworld.com/images/news/graphics/15...

It only goes to Q3 2010... but you see that all but the iPod numbers are growing. What it doesn't show is iPad sales booming. It does show Apple selling over 10 million Safari using products in a single quarter. It also shows that next quarter, Christmas, is the big one. So Apple is shifting over 40 million internet enabled devices a year.

And those are going to a market that has on average more money to spend than PC users.
Not irrelevant & immensely profitable.

As for my point about Microsoft: the 5% market share figure suggests Apple is irrelevant.

The reality is that the company is growing faster than Microsoft, makes less profit as a percentage of revenue but almost exactly the same revenue and is valued higher than Microsoft by the market because investors expect it to grow bigger than Microsoft.

That will probably happen in the next quarter. Apple will probably make more revenue, more profit and have a higher market cap than Microsoft after the Christmas quarter.

Microsoft will probably always make more profit as a percentage of sale price than Apple, because their product mix contains more software and services, as opposed to hardware, than Apple.


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