Apple's Legal Team Clarifies Position on Location-based Tracking
July 20, 2010 11:16 AM
Response to government adds more details about when Apple plans to snoop on its customers
Following a letter sent to Apple CEO Steven Jobs expressing concerns about Apple's
plan to track its users' locations
, Reps. Joe Barton (R-Texas) and Edward J. Markey (D-Mass.) have at last
received a response
from Cupertino. Penned by Bruce Sewell, general counsel for Apple, the response elucidates the company's plans in much more detail.
In the letter Sewell says that forcing users to agree to the new terms (language concerning the tracking was included in an iTunes update, which was uninstallable if you did not click to agree) was merely to help inform users of the change.
He said any user can turn off location-aware services, which are found on iPhones and iPads running iPhone OS 4.0. Though he does not explicitly state it, these services appear to be enabled by default on new iOS 4.0 devices. A small icon on the services bar shows customers that location services are running.
Customers also have the option to permanently opt out of tracking at
. Despite ambiguity in the contract language, Sewell indicates that Apple will respect customers' wishes and
track them if they turn off location services in the OS or sign up at the opt-out page.
For users who intentionally or unintentionally
allow Apple to "collect, use and share precise location data, including real-time geographic location", Sewell assures them that the data will only be kept for 6 months. All data submitted to third parties will be made anonymous, as well.
The company writes, "Apple does not share any interest-based or location-based information about individual customers, including the zip code calculated by the iAd server, with advertisers. Apple retains a record of each ad sent to a particular device in a separate iAd database, accessible only by Apple, to ensure that customers do not receive overly repetitive and/or duplicative ads for administrative purposes."
The Democrat Representative Markey received the letter with mild praise for Apple, stating, "Apple's responses provided additional information about how it uses location data and the ability of consumers to exercise control over a variety of features on Apple's products, and I appreciate the company's response."
Republican Representative Barton sounded a bit more skeptical, stating, "While I applaud Apple for responding to our questions. I remain concerned about privacy policies that run on for pages and pages. I hope every business uses information for advertising and marketing purposes that will work toward more transparency and complete disclosure about their practices, as well as robust security for the information they hold."
AT&T and Apple recently lost
over 100,000 iPad subscribers' personal email addresses
. The issue hits close to home as the iPad and iPhone are
among both politicians on both sides of the aisle in Washington D.C. Overseas, foreign politicians are very concerned about Apple's increased surveillance of users; in fact Germany has
threatened action against Apple
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
Germany Calls Apple's Plan to Track iPhone Users "Unacceptable"
June 28, 2010, 10:28 AM
So Long Privacy: Apple Bans Apps, Music for Customers Who Opt Out of Tracking
June 22, 2010, 11:10 AM
U.S. VP Joe Biden and Washington Politicians Love the iPad
June 10, 2010, 9:49 AM
AT&T's Gaping Hole Exposes 114,000 iPad 3G Buyers' Email Addresses
June 9, 2010, 5:55 PM
Are You in the Market for Earphones?
March 24, 2017, 7:35 AM
Samsung Galaxy S8, Rumored Launch Date!
March 18, 2017, 6:45 AM
How about Leica Cameras
March 13, 2017, 6:30 AM
Nokia has ditched this camera technology in its new smartphones
March 7, 2017, 8:45 AM
A Baseball Cap With Camera
March 3, 2017, 7:00 AM
Nokia 3310 with longer battery life
February 28, 2017, 7:05 AM
Most Popular Articles
Comparison – Samsung Galaxy TabPro S Vs Microsoft Surface Pro 4
March 21, 2017, 7:40 AM
Apple iPad – New Faster Processor and More Fun
March 22, 2017, 7:25 AM
Gigabyte GA-Z170X-Gaming G1 – Intel Thunderbolt 3 Certified Motherboard
March 9, 2017, 6:25 AM
Huawei P8 Lite 2017 – Android 7 Nougat Smartphone with Octa-Core Processor
March 8, 2017, 7:03 AM
Lenovo ThinkPad T460 - Ultra-Thin and Feather-light
March 3, 2017, 6:00 AM
Latest Blog Posts
Are you thinking of performance and speed? Intel claims:
Mar 25, 2017, 7:45 AM
Apple buys an automation app called Workflow. The deal was completed today and brings the app along with its developers.
Mar 23, 2017, 7:35 AM
Apple Announces new color for iPhones and iPads
Mar 22, 2017, 7:45 AM
Instagram: You Can Now Save Live Videos For Later
Mar 21, 2017, 7:49 AM
Samsung Galaxy S8 to Get New Color Scheme
Mar 20, 2017, 7:45 AM
What else to worry about?
Mar 17, 2017, 6:45 AM
Icon of the Day: Intel/ NVIDIA or Mobileye
Mar 16, 2017, 6:15 AM
JUST IN - Twitter Hijacked : High-Profile Account Accesses
Mar 15, 2017, 7:07 AM
Mar 14, 2017, 7:30 AM
News and Tips
Mar 13, 2017, 6:30 AM
iPhone 8 – May Not Get Curved Screen
Mar 11, 2017, 8:00 AM
California paves way to self-driving car tests without humans
Mar 11, 2017, 7:18 AM
Smart Machines V hackers
Mar 10, 2017, 7:00 AM
Uber Can Resume Autonomous Car Testing in California
Mar 9, 2017, 6:50 AM
Mar 8, 2017, 7:09 AM
Mar 7, 2017, 8:45 AM
World news 3-6
Mar 6, 2017, 5:40 AM
Mar 4, 2017, 7:40 AM
Mixed News of the Day
Mar 4, 2017, 6:32 AM
Jaguar Land Rover invests in ride-sharing
Mar 3, 2017, 7:00 AM
Mixed News of The World:
Mar 2, 2017, 7:02 AM
World New 3-1
Mar 1, 2017, 6:30 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information