Apple's Legal Team Clarifies Position on Location-based Tracking
July 20, 2010 11:16 AM
Response to government adds more details about when Apple plans to snoop on its customers
Following a letter sent to Apple CEO Steven Jobs expressing concerns about Apple's
plan to track its users' locations
, Reps. Joe Barton (R-Texas) and Edward J. Markey (D-Mass.) have at last
received a response
from Cupertino. Penned by Bruce Sewell, general counsel for Apple, the response elucidates the company's plans in much more detail.
In the letter Sewell says that forcing users to agree to the new terms (language concerning the tracking was included in an iTunes update, which was uninstallable if you did not click to agree) was merely to help inform users of the change.
He said any user can turn off location-aware services, which are found on iPhones and iPads running iPhone OS 4.0. Though he does not explicitly state it, these services appear to be enabled by default on new iOS 4.0 devices. A small icon on the services bar shows customers that location services are running.
Customers also have the option to permanently opt out of tracking at
. Despite ambiguity in the contract language, Sewell indicates that Apple will respect customers' wishes and
track them if they turn off location services in the OS or sign up at the opt-out page.
For users who intentionally or unintentionally
allow Apple to "collect, use and share precise location data, including real-time geographic location", Sewell assures them that the data will only be kept for 6 months. All data submitted to third parties will be made anonymous, as well.
The company writes, "Apple does not share any interest-based or location-based information about individual customers, including the zip code calculated by the iAd server, with advertisers. Apple retains a record of each ad sent to a particular device in a separate iAd database, accessible only by Apple, to ensure that customers do not receive overly repetitive and/or duplicative ads for administrative purposes."
The Democrat Representative Markey received the letter with mild praise for Apple, stating, "Apple's responses provided additional information about how it uses location data and the ability of consumers to exercise control over a variety of features on Apple's products, and I appreciate the company's response."
Republican Representative Barton sounded a bit more skeptical, stating, "While I applaud Apple for responding to our questions. I remain concerned about privacy policies that run on for pages and pages. I hope every business uses information for advertising and marketing purposes that will work toward more transparency and complete disclosure about their practices, as well as robust security for the information they hold."
AT&T and Apple recently lost
over 100,000 iPad subscribers' personal email addresses
. The issue hits close to home as the iPad and iPhone are
among both politicians on both sides of the aisle in Washington D.C. Overseas, foreign politicians are very concerned about Apple's increased surveillance of users; in fact Germany has
threatened action against Apple
"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs
Germany Calls Apple's Plan to Track iPhone Users "Unacceptable"
June 28, 2010, 10:28 AM
So Long Privacy: Apple Bans Apps, Music for Customers Who Opt Out of Tracking
June 22, 2010, 11:10 AM
U.S. VP Joe Biden and Washington Politicians Love the iPad
June 10, 2010, 9:49 AM
AT&T's Gaping Hole Exposes 114,000 iPad 3G Buyers' Email Addresses
June 9, 2010, 5:55 PM
What is Flagship Sony’s XperiaX Smartphone?
October 25, 2016, 5:00 AM
The Galaxy C9 Pro Samsung Smartphone Has 6GB RAM
October 24, 2016, 4:29 AM
The Unlocked Moto Z Play Launches for $449.99 Today.
October 22, 2016, 5:00 AM
Nintendo Announced Next Game Machine to be Portable “handheld”.
October 21, 2016, 5:00 AM
Do you hate to do yard work?
October 20, 2016, 5:00 AM
Smart Technology Mood Collar To Understand Your Dog’s Emotions
October 17, 2016, 5:00 AM
Most Popular Articles
Car Insurance - The Hidden Discriminatory Practise
October 18, 2016, 5:00 AM
Cyber Hackers Threaten Security of Lifesaving Medical Devices
October 19, 2016, 8:09 AM
8 Days to Apple's October Event
October 19, 2016, 8:22 AM
Is Razer Blade Stealth Laptop For You?
October 16, 2016, 5:00 AM
Tesla Announces Level 5 Autonomous Driving
October 19, 2016, 8:30 PM
Latest Blog Posts
Researchers use CRISPR to Accelerate Search for HIV Cure
Oct 26, 2016, 5:00 AM
Medical Council of India Makes Generic Medicines Mandatory
Oct 25, 2016, 5:00 AM
MacBoo Pro 2016: Release date Oct. 27
Oct 24, 2016, 7:16 AM
Mac Users, Try this if Your Mac is Infected?
Oct 23, 2016, 7:00 AM
Tips to Prevent Smartphones From Overheating:
Oct 22, 2016, 5:00 AM
Nasa Flies Drones at Nevada Airport
Oct 21, 2016, 8:21 AM
T-Mobile Data Problems
Oct 20, 2016, 10:17 AM
Annoying Apple Watch Problems and How to Fix Them
Oct 20, 2016, 5:00 AM
Your Mail May Soon Be Delivered By Robot
Oct 19, 2016, 9:34 AM
2018 Jeep Wrangler Prototype Sells At Junkyard
Oct 18, 2016, 5:00 AM
Samsung Shines with Gold Edition Tablet
Oct 17, 2016, 9:24 AM
Tesla Hints Mysterious Product Debut for October 17th
Oct 16, 2016, 10:14 AM
Samsung Galaxy Note 7 Phones on US flights
Oct 15, 2016, 5:00 AM
Comcast Fined $2.3 Million For Unconfirmed Services Charged To Customers
Oct 14, 2016, 5:00 AM
“American singer / songwriter “Bob Dylan is awarded 2016 Nobel Prize in Literature.
Oct 13, 2016, 10:33 AM
Battery Defect in Medical Device
Oct 12, 2016, 5:00 AM
IBM Bolsters Social Services Sector With Technology Grants
Oct 11, 2016, 5:00 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information