Print 53 comment(s) - last by Paj.. on Jul 27 at 8:50 AM

Honda EV-N Electric Concept
Claims to not have been disinterested in EV's up until now

Honda may be a little behind company's like Chevrolet and Nissan when it comes to the development of greener vehicles, but the automaker is playing catch-up by announcing their plan to release an electric vehicle (EV) and a plug-in hybrid in the U.S. and Japan in 2012. Honda also announced that its next generation Civic Hybrid, which is to be released in 2011, will feature a lithium-ion battery pack.

It's likely that Honda will join its rivals like Nissan and GM by releasing an all-electric vehicle build around a lithium-ion battery pack. Honda Motor Co. President Takanobu Ito said that its all-electric vehicle would be aimed at "commuters with a relatively short cruise range."

"Honda has no future unless we achieve significant reduction in CO2 emissions," said Ito. "The next 10 years will be a true test for Honda's survival."

Honda's recent interest in electric vehicles isn't its first crack at greener technology, though. The Tokyo-based Honda makes the CR-Z and the Insight hybrids, and there are plans underway to build a plant in Yorii, Saitama near Tokyo specifically for Earth-friendly models. Honda aims to begin production at this plant in 2013. In addition, there is talk about Honda building yet another plant in Yokkaichi, Mie Prefecture, but there is no set date for production.

Other carmakers will be releasing electric vehicles in 2012 as well, such as Toyota, who is teaming up with Tesla Motors Inc. to build an electric version of Toyota's RAV4 crossover. Several others are releasing (or have released) their EV's as soon as this year, such as Nissan's Leaf and the Mitsubishi iMiEV.

With so many others hopping on the EV bandwagon, it makes sense that Honda would follow. But critics have made accusations in the past saying that Honda was "disinterested" in electric vehicles, which Ito denies. With the lack of details given in Honda's EV announcement, some are still unsure of Honda's intentions. 

"The plan is for a product that is two years away," said Toshiyuki Fukuda, a freelance auto writer that is skeptical of Honda's latest announcement. "Maybe it just wants to ride on the EV boom."

Honda plans to improve their gas-electric lineup by introducing many small, hybrid models within the next year, and will expand Japanese production by aiming for emerging markets like Indonesia, Africa, China and India.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

The Honda mini?!
By DarkElfa on 7/20/2010 1:27:33 PM , Rating: 1
That is an ugly design. Its like a retro back to the days when good car design took a back seat to poor car design.

RE: The Honda mini?!
By mmntech on 7/20/2010 1:32:02 PM , Rating: 5
Tesla Motors has the right idea. More people would probably buy EVs if they didn't look so dorky.

RE: The Honda mini?!
By Mitch101 on 7/20/2010 1:45:49 PM , Rating: 2
Does this car come with a case of milk? My first impression when I saw it.

RE: The Honda mini?!
By quiksilvr on 7/20/2010 2:07:30 PM , Rating: 2
Why don't they stick their Civic headlights to this thing? That would make this thing look 100 times more appealing.

RE: The Honda mini?!
By BBeltrami on 7/20/2010 7:06:11 PM , Rating: 2
Like lipstick on a pig.

At least the Volt has some appeal. I'll never afford a Tesla. But this thing is an advertisement for visually innovative surrender.

*sigh* On the bright side, the future beats Woody Allen's "Sleeper". But Gene Roddenberry is spinning in his grave...

That car is so lame, Chuck Norris could simply look at it and it would implode out of sheer embarrassment, simultaneously proving the theory of tiny black holes, forwarding scientific knowledge by decades and benefiting all of mankind.

RE: The Honda mini?!
By The0ne on 7/20/2010 2:13:26 PM , Rating: 2

I was my first impression too. I think it's a bit of the styling but most definitely because of the color. How many members here remember when milk was in bottles? :)

Most definitely amusing first impression :D

RE: The Honda mini?!
By hughlle on 7/20/2010 2:57:26 PM , Rating: 2
haha, still get mine in glass bottles.

Mybe they're trying to be like the fiat 500 thing, but just failing, horribly.

RE: The Honda mini?!
By alanore on 7/20/2010 5:21:04 PM , Rating: 2
Yeah it looks like a Fiat 500 crossed with a Nissan Cube.

RE: The Honda mini?!
By pro5 on 7/20/2010 4:00:30 PM , Rating: 2
Definitely, there's whole bunch of youngish drivers out there who would love the benifits of electric (namely money saving more than environmental issues) but combined with a design that doesn't remind one of an invalid carriage.

Tesla's roadster, made cheaper (an electric VX220!!) made by a huge car company to bring costs down (toyota or honda rather than US or EUR) and many people would want the car regardless.

I don't see why electric cars need not be 'desirable' from a design and performance angle too. Of course at first they need to make the bland-mobiles to get the market share from joe-average and his 3 kids but come on something like the hey day of late 80s early 90s japanese sports cars but electric would boost general use of electric vehicles no end. Obviously we need to wait a bit longer for better/cheaper batteries and also for badge snobs to get over themselves and not wait for BMW etc.

RE: The Honda mini?!
By walk2k on 7/20/2010 4:41:45 PM , Rating: 2
More people... with $150,000 to blow on a car?

Actually it looks a lot like the original Honda 600, if you know your history...

The grill ... situation... there could use improvement, and the color scheme. But overall it's not a bad looking sub-mini.

RE: The Honda mini?!
By lukasbradley on 7/21/2010 9:19:24 AM , Rating: 2
People buy ugly cars all the time, regardless of their energy source. Just because YOU wouldn't buy it, or don't like the aesthetic, doesn't mean others won't pay for it.

RE: The Honda mini?!
By Spivonious on 7/20/2010 1:59:18 PM , Rating: 2
It reminds me of Mr. Bean's Mini.

RE: The Honda mini?!
By ians55 on 7/20/2010 2:25:45 PM , Rating: 2
I think it's more Fiat-like ugliness. Like this:,16188...

RE: The Honda mini?!
By sviola on 7/20/2010 3:01:08 PM , Rating: 2
Yup, it just reminds me of the Fiat 147:

Do the designers let their children design the cars on a "bring your child to work" day and decide which they like the most and send to prototyping?

RE: The Honda mini?!
By themaster08 on 7/20/2010 3:09:16 PM , Rating: 2
It reminds me more of a Fiat Abarth 850. That was a stupid design too.

RE: The Honda mini?!
By justjc on 7/20/2010 3:35:08 PM , Rating: 2
To me it looks like a modern remake of the Fiat 127 Mk1. The Mk1(AKA Series 1) version because of the headlights.

RE: The Honda mini?!
By Smartless on 7/20/2010 2:32:28 PM , Rating: 3
Or a hardtop golf cart.

RE: The Honda mini?!
By Reclaimer77 on 7/20/2010 2:28:31 PM , Rating: 4
This is what I don't understand about electric vehicles. You either have a tiny cartoon looking shitbox like this, or a million dollar impracticable roaster like the Tesla. How about just a regular looking car that us non-activists can actually see ourselves in for a competitive price?

If this is a future of cars I'll be buying old ICE cars for a long time to come.

RE: The Honda mini?!
By memiraco on 7/20/2010 3:25:03 PM , Rating: 2
RE: The Honda mini?!
By Reclaimer77 on 7/20/2010 4:25:53 PM , Rating: 3

RE: The Honda mini?!
By Anoxanmore on 7/20/2010 4:46:10 PM , Rating: 2
Hey now, it is cute. :)

RE: The Honda mini?!
By memiraco on 7/20/2010 4:57:35 PM , Rating: 2
its not a "cartoon shitbox" and its not some fancy roadster. Check out the warranty on the battery too. 8 year/100k miles plus it states up to 120 miles per charge.

RE: The Honda mini?!
By Reclaimer77 on 7/20/2010 5:15:00 PM , Rating: 2
Oh actually I didn't get past the flash "America spends bla bla bla on importing oil" intro and clicked it off. I hate being propagandized to, just sell you product, don't assume I'm an idiot. We only import oil because we refuse to drill and refine our own. But people take this statistic, ignore that fact, and use it make a case for alternative energy. It's frankly insulting.

If I'm going to buy a car, it's because it makes the most sense for me and what I'm looking for vs. price and all that good stuff. Not because my country is importing oil, that's just enviro-wacko thinking.

RE: The Honda mini?!
By Aloonatic on 7/21/2010 4:25:14 AM , Rating: 2
If they are going to go on about the amount of oil that is being imported at the moment, then they should be made to say how much lithium (etc) would need to be imported if every car that is burning oil now is replaced by an electric car.

Then they should really quote the amount of oil used to make the car itself too with the plastic wings and interior etc.

So still oil dependent to an extent and now dependent on other minerals, which might be found where?

RE: The Honda mini?!
By jthistle on 7/20/2010 4:25:58 PM , Rating: 2
Its a modern update of their first US car the 600.

RE: The Honda mini?!
By jithvk on 7/20/2010 8:05:29 PM , Rating: 2
May be you don't know. All the cars here in Japan look retarded. This one is no different.

RE: The Honda mini?!
By Justin Time on 7/20/2010 8:27:41 PM , Rating: 2
I'm pretty sure I saw this the other day, watching an episode of "Thomas the Tank Engine" with the kids.

RE: The Honda mini?!
By rburnham on 7/21/2010 10:08:55 AM , Rating: 2
I saw those pictures and my first thought was, do they REALLY have to make them look like that? Really?

RE: The Honda mini?!
By Paj on 7/27/2010 8:50:01 AM , Rating: 2
To me this looks like a car designed specifically for the Japanese market. Their designs often have anthropomorphic/friendly features. It looks like some sort of friendly maternity robot.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki