backtop


Print

The phone was rumored to have sold around 8,000 units

Microsoft's Kin smartphones made Palm's struggling Pre look like marketing genius.  Released exclusively on Verizon about 2 months back, the pair of phones marked the culmination of Microsoft's reportedly $500M USD purchase of Danger (makers of the Sidekick).

The phones lacked features found in Android, the iPhone, or other modern smartphones and were marketed with a series of controversy-laden ads.  In the end they reportedly sold around 8,000 units.

Following Microsoft's decision to pull the plug on future Kin-related endeavors, Verizon this week decided that it had seen enough.  It is ceasing sales of the phones, pulling them from store shelves, and shipping the remaining supply (which is mostly untouched) back to Microsoft.

While it's no real skin off Verizon's back considering the carrier's well-packed stable of smart phones and plethora of smart phones, the metrics of the screw-up for Microsoft are staggering.

If you assume to $500M USD Danger purchase cost and that 8,000 units were sold, that works out to a cost to Microsoft of $62,500 per phone.  At that rate Microsoft might as well have been giving away small bars of gold with a phone built in.  And that's not even including the two years of engineering that Microsoft financed to launch the phone and the extensive advertising campaign.

As Microsoft readies Windows Phone 7, its surely a bit nervous as it watches Verizon nail Kin's coffin shut.  Its room for error in the smartphone arena is close to exhausted.




"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates






Most Popular ArticlesASRock Z370 Killer – Powerful VR Ready Motherboard
November 30, 2017, 7:15 AM
Comcast xFi Advanced Gateway Modem/Router
December 6, 2017, 6:30 AM
OnePlus 5T - Star Wars Limited Edition
December 3, 2017, 6:35 AM
Harman Kardon – Home Speaker with Cortana
December 5, 2017, 5:55 AM
Samsung Galaxy A8+ - Leaked Images Online
December 2, 2017, 9:20 AM







botimage
Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki