backtop


Print 33 comment(s) - last by Smilin.. on Jul 20 at 12:52 PM

The phone was rumored to have sold around 8,000 units

Microsoft's Kin smartphones made Palm's struggling Pre look like marketing genius.  Released exclusively on Verizon about 2 months back, the pair of phones marked the culmination of Microsoft's reportedly $500M USD purchase of Danger (makers of the Sidekick).

The phones lacked features found in Android, the iPhone, or other modern smartphones and were marketed with a series of controversy-laden ads.  In the end they reportedly sold around 8,000 units.

Following Microsoft's decision to pull the plug on future Kin-related endeavors, Verizon this week decided that it had seen enough.  It is ceasing sales of the phones, pulling them from store shelves, and shipping the remaining supply (which is mostly untouched) back to Microsoft.

While it's no real skin off Verizon's back considering the carrier's well-packed stable of smart phones and plethora of smart phones, the metrics of the screw-up for Microsoft are staggering.

If you assume to $500M USD Danger purchase cost and that 8,000 units were sold, that works out to a cost to Microsoft of $62,500 per phone.  At that rate Microsoft might as well have been giving away small bars of gold with a phone built in.  And that's not even including the two years of engineering that Microsoft financed to launch the phone and the extensive advertising campaign.

As Microsoft readies Windows Phone 7, its surely a bit nervous as it watches Verizon nail Kin's coffin shut.  Its room for error in the smartphone arena is close to exhausted.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: ....
By Belard on 7/20/2010 12:37:49 AM , Rating: 3
Back in the 80s~92.

The Amiga computer was the most powerful PC you could get.
- Multi-tasking OS since 1985... it would take MS 10 years to come up with Windows95... and Apple 15 years for MacOS X.
- Costs less than a "PC CLone" and of course Macs ($5000+)
- Color graphics with 4096 colors (no add-on card required)
- Stereo Sound (no add-on card required)
- Fast. A 7mhz Amiga runs circles around a 25Mhz 386 with Win3.0

In the end, about 1 or 2 millions Amigas were sold world-wide.

They were very good computers than most people could afford compared to anything else. But obviously, they failed in the market due to the company, Commodore being completely stupid.


RE: ....
By sebmel on 7/20/2010 10:48:44 AM , Rating: 2
What people appear not to know about this story is that Microsoft bought Danger for its software, not just its programmers. They continued development for a while and at some point management decided that this being Microsoft every product must be based on Windows. So the dumped the investment they had just made, totally disheartening the Danger developers they had brought in house and set back the Kin project by 18 months.

The result is likely to be that many of those developers will leave Microsoft and the entire investment will have been lost.

I wonder what the figures are for the Xbox... without even adjusting for inflation that has lost over $10 billion. A more valid figure would be loses per customer since over 50% of the previous version of the Xbox failed.


“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki